New Home Forums Community, Engagement & Gamification Transmedia Storytelling (resource & conversation)

14 replies, 5 voices Last updated by  Kyle Newton (Tribus) 4 years, 7 months ago
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    Bradley Morris
    Mountain Guide

    It’s funny. Since the beginning of time, we have taught through storytelling.

    But somewhere along the way we’ve forgotten.

    I mean sure, we all know the famous rags to riches story.

    “Guy is poor. Guy can’t pay bills. Guy has idea. Guy gets rich. Guy sells $2000 course to teach you to do the same exact thing.”

    This is not the kind of storytelling we’re talking about.

    You are not on this mountain to go make another course that’s just like all the others. What a waste of your time and potential. You can’t treat this like another “business opportunity.”

    We are here to create worlds.

    What brings your course to life and makes your students fall in love with their process is the story that ties you, them and all the other participants together.

    Here are a bunch of Transmedia Storytelling Resources we’ve been reading lately:



    3. See Seth Godin book, “All Marketers Tell Great Stories”


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    Bradley Morris
    Mountain Guide

    This is potent too:

    “Broadly speaking, transmedia storytelling consists of telling a story using multiple platforms and formats provided by today’s digital technologies.

    From the point of view of production, it is the creation of content aimed at a particular audience using different techniques in order to penetrate their everyday life and gain a place at their leisure, a place where every day we find more competition.

    To achieve this objective, a transmedia production develops different stories that are offered through different channels depending on the needs of each. Keep in mind that every story can have its own life but in the end, when put together, its narrative value must give something else than just the sum of parts.

    The history of e-learning shows us that we have treated the contents as if it were software, and now we are at a turning point where we have discovered that people, only with software, neither enjoy nor learn as we imagined. Consequently, we need to change the staging, but we are still trapped by the old unidirectional mental maps heirs of the virtual campus and authoring tools culture.

    From the most primitive form of verbal language to transmedia storytelling, storytelling has determined our evolution as a species. When this new and exciting way to do so synergies with content that has been developed especially for the purpose of training it creates an unprecedented communicative and motivational energy flow.

    Having accepted that we should introduce new narrative to learning content standards we need to stop and look at the interfaces and architectures that facilitate the adoption of transmedia storytelling in e-learning processes.

    We are no longer the same audiovisual consumers than 10 years ago. We watch less live TV shows sitting in front of the TV set, we watch our favorite shows online, we love series and, certain groups, enjoy them even more than the movie premiere (the classics are still the classics). We have fully embraced the culture of the second screen or social TV (viewers interaction through social networks in television content) and, in case of a premiere, we tend to prefer to wait for a few weeks and watch it by payment platforms as iTUNES, GOOGLE PLAY or NETFLIX.

    Furthermore, we must keep in mind the mobile vector. 4G networks are profoundly transforming our habits of audiovisual consumption through mobile devices. Until recently, the transfer rate and the cost of data rates made it unthinkable.

    In summary, we have habits, devices and telecommunication networks suitable to enjoy the transmedia culture, making us feeling much closer to the contents and generating a much stronger interaction.

    As we saw in the first part of this double post, transmedia storytelling creates an almost perfect match with the learning contents.

    The most obvious of an e-learning content feature with a transmedia approach is the access to the content variants according to the access device. As students, we are encouraged to consume the content from different devices, but there is a second aspect much more groundbreaking which approaches transmedia elearning to elearning’s future generations: adaptive elearning (adapted to the learning needs of each student), which is the active participation of students in the stories that support the learning process and generate a very powerful learning and life experience.

    Now we just need some vision and why not, courage in projects decision-making processes, because we already have the rest of the essentials at our disposal: students eager to learn in a different way, adequate technology and infrastructure and elearning professionals passionate to deploy transmedia storytelling.”


    Bradley Morris
    Mountain Guide


    “Screenwriting guru Robert McKee says great stories persuade “by uniting an idea with an emotion.” Weave a story with information that makes your audience’s heart beat faster, and you have a good chance of winning them over.
    Great storytelling doesn’t come naturally to most people. But if you can harness its power, you can capture your audience in unbelievable ways.”


    Bradley Morris
    Mountain Guide

    A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms


    Bradley Morris
    Mountain Guide

    Transmedia Storytelling could Look like these…



    Catherine Fox

    Thank you! I instinctively feel like this is the way forward… I can’t see many examples of it in action right now. GEA certainly has that feel. I have all kinds of ideas bubbling over with this. How to harness the power of storytelling AND how to weave that magic into the everyday life and experience of people. Just look at Pokemon Go! There are kids and teenagers up late prowling around victoria coastlines with parents in tow looking for pokemon. It’s quite incredible. I like to believe, feel, hope, that people have a strong and primal urging for a rich sense of storytelling that crosses into their lives.


    Catherine Fox

    Immersive Storytelling: Moving from Transmission to Transaction:

    “The “Build it, and they will come” approach commonly used in traditional journalism is not applicable to the immersive genre. Building an immersive story with the community involved requires a process of “deep hanging out.” Building the story, and also trust, involves directly engaging the community being served by the story.”


    Our 11 Favorite Multimedia Storytelling Platforms GUIDES | JANUARY 27, 2015

    “Fear not, social media doomsayers, the art of storytelling isn’t dead – it’s just evolving, perhaps for the better. Multimedia storytelling platforms and apps aimed at journalism, social impact inspiration, education, and entertainment are proving that immersive, beautiful narrative works are now easier to produce than ever. Here are some of our favorite.”


    Catherine Fox

    This looks Interesting : Atavist

    “Make a story, design it your way, share it.
    A powerful tool for media-rich stories.”

    Media makes storytelling.
    Go beyond text. With Atavist, adding multimedia to your projects is an easy, intuitive process. Drag and drop blocks of video, sound, slideshows, charts, maps, and Instagram and Soundcloud embeds to really show the whole story.

    Be where your readers are.
    Reach your audience whether they’re reading in a browser, on their phones, or in an ebook. We give you options for how to create the work, and where it can go. Make the story available for free, share it as a branded page on your existing website, put it behind a flexible paywall, or publish to Facebook Instant Articles.

    We believe in craft.
    We are a growing community of tens of thousands of creators with tens of millions of readers. Among us are world-class publications like Mental Floss andThe California Sunday Magazine, professionals, educators, and people with stories or ideas worth shaping. We believe digital storytelling is a craft. The ability to design and share your idea your way is essential. Atavist gives you the tools to do that and more – simply.

    I will give it a try and report back. There is a free version, and a pro one which lets you sell your stories..


    Andy Freist
    Mountain Guide

    The key thing that stands out to me pertaining to transmedia storytelling is that it is inherently pervasive in nature. In other words, it delivers the story/narrative in a way that fits within the lifestyle of the consumer/participant.

    The profound effect that this has is that it makes the story literally become a part of their life.

    If we look at the most compelling stories throughout history, you always find that there is a lifestyle/culture associated with it.

    Startrek has trekkies.

    Marvel comics has people who live and breathe superheroes.

    Though its not just limited to fiction.

    Music has a similar effect – the grateful dead for example has deadheads.

    The common thread is that at the center of every culture/movement/marketing campaign/sales letter/etc is a compelling story.

    How about the ultimate example of transmedia: Christianity.

    It’s a book (The Bible). It’s a culture. It’s an event (Sunday service). And its so much more.

    At the center of it all is a story.

    And it doesn’t matter if the story is true or false.

    What matters is that its effective.

    Storytelling is certainly not dead.

    It’s just showing up in new ways that harness the current state (and future) of technology and popular culture.


    Andy Freist
    Mountain Guide

    Atavist looks interesting Catherine..

    It pretty much seems like a glorified and easy-to-use blogging platform.

    A more powerful solution (yet also more technically advanced) would be to use the Thrive Content Builder (or Beaver Builder) with WordPress.

    Atavist is putting the emphasis on “storytelling” rather than “blog-posting”, even though their platform is very similar to something like WordPress.

    That change in perspective is the key 🙂

    So with a tool like Thrive Builder – the question to ask ourselves is “how can i tell a great story with this?” rather than “how can I create a good looking landing page/blog post/sales page/etc?”


    Catherine Fox

    Andy I do love your mind, words, and capacity to cut through things.

    Yes I played with atavist and really it is exactly what you said, plus a system for packaging up and selling your posts/publications. It IS very simple though and it could provide some system for students to create multimedia projects as part of an ecourse.

    Mostly though my afternoon of searching just revealed new concepts but same old technology.

    What you describe about the formation of groups is exactly right

    I was part of this happening in the mid-90s with the development of “therians”/were community — people who identified as being an animal in some way.  Yes, I hung out with furries. I will be writing up more on this sometime but you might be interested in seeing the time line and history — started out with fans of a role play game but it grew into a huge group with symbols, lingo, diferent factions, real life meet ups “howls”, conferences, books, all sorts –  and it DEFINITELY was a part of my life, my identity, and my way of being in the world. Pretty amazing for something that came out of a story :





    Andy Freist
    Mountain Guide

    Awe shux 🙂

    Wow, your therian experience is such a perfect example of transmedia. Sounds like fun!



    To me, story is a treasured way into my imagination and have always found most students also resonate strongly.  And what we learn in story sticks, so easily. Wonderful looking resources and ideas, Bradley, Andy and Catherine. The other side of story that I love to work with is dream state-so many ideas flow from this rich resource that constantly renews itself. Just a reminder that many resources we scramble to learn about are already within us waiting to be listened to and tapped into. Jung said something like- myths tell the stories of the culture, dreams tell our stories!



    Bradley Morris
    Mountain Guide

    Curious how any of you are using story to weave your student experience and lessons layout? 

    For our newest webinar, we are making it the prequel to the Great eCourse Adventure. Traveling through outer space, we are leaving the old world of eCourse Creation and heading to the new world.

    I will be taking new students through the eCourse Frontier Starship, preparing them to land. Along the way, I introduce them to some characters, take them up to the cockpit to meet the pilot (Andy) and help them prepare for the new world of eLearning.

    We’ve been having such a blast with this one.


    Kyle Newton (Tribus)

    Great Post!

    This book rocked my world back in 2000 – Communities of Commerce – I have been working to build these types of models ever since then.

    “A Great Quote From The Book”

    Recall our earlier discussion of the economy moving toward team-based work that integrates, in a collaborative fashion, the contributions of a number of specialists. This is the model that should be used to implement an Internet-based community of commerce strategy. It won’t be successful if it’s attempted by issuing a mandate to creative people. It won’t be successful if it’s tried in a serial, assembly-line fashion. Finally, it won’t be successful if a traditional project management approach is taken. We’ve watched a number of businesses try all three of these strategies, without any success. We have seen great degrees of success with team-based approaches that have highly visible and serious sponsorship from senior leaders. The emergent role of “Internet business community organizer” is different from any business role of the past. In our work with companies in the media business, we’ve found that the best analogy for this new role is the producer who is typically found in a movie production or similar development of a multimedia project.

    You guys are doing a great job!


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