New Home Forums Community, Engagement & Gamification The Art of Creating Resonance with your Audience (Manifesto)

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    Bradley Morris
    Mountain Guide
    @bradleytmorris

    Do you want to create true resonance with the people you’re setting out to serve?

    We recently completed one of the hardest, most self reflective writing assignments we’ve ever done… and highly recommend everybody tries this exercise.

    We wrote our Manifesto for The Great eCourse Adventure.

    Essentially, breaking down what we believe in and stand for into a series of short, clear, concise statements that summarize why we do what we do and who we do it for.

    We must have spent at least 30 hours mulling it over, talking about it, writing up draft after draft (most of which weren’t “IT”), plus many more hours distilling it to the essence and then sexifying it so others are excited to read it.

    It was a big job… but so freaking worth it!

    I know that sounds like a lot of time, but I couldn’t imagine a better use of our time at this stage of the game. The Manifesto acts as a map for every action, project we take on, marketing materials we put out and move we make with our business.

    It’s essentially a summary of what we are saying “F&*%K YES” to.

    Here is a full article on what we did to create our manifesto…

    The CALL TO ACTION here is to share your Manifesto below!
    We’d love to see it and it’d be fun for us all to compare notes…

    GEA Manifesto

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