June 20, 2016 at 7:53 am #25464
You can’t ask customers want they want
… not if your goal is to find a breakthrough. Because your customers have trouble imagining a breakthrough.
You ought to know what their problems are, what they believe, what stories they tell themselves. But it rarely pays to ask your customers to do your design work for you.
So, if you can’t ask, you can assert. You can look for clues, you can treat different people differently, and you can make a leap. You can say, “assuming you’re the kind of person I made this for, here’s what I made.”
The risk here is that many times, you’ll be wrong.
But if you’re not okay with that, you’re never going to create a breakthrough.June 20, 2016 at 7:57 am #25467
Bradley MorrisMountain Guide@bradleytmorris
brilliant thoughts here.
What is the breakthrough YOUR Ultimate Who is waiting for? How are you going to cleverly facilitate that?June 21, 2016 at 3:45 pm #25514
And since Seth seems to be talking to all of us here on the mountain this week:
“So busy doing my job, I can’t get any work done”
Your job is an historical artifact. It’s a list of tasks, procedures, alliances, responsibilities, to-dos, meetings (mostly meetings) that were layered in, one at a time, day after day, for years.
And your job is a great place to hide.
Because, after all, if you’re doing your job, how can you fail? Get in trouble? Make a giant error?
The work, on the other hand, is the thing you do that creates value. This value you create, the thing you do like no one else can do, is the real reason we need you to be here, with us.
When you discover that the job is in the way of the work, consider changing your job enough that you can go back to creating value.
Anything less is hiding.June 22, 2016 at 11:47 am #25557
Thanks, @waynebuckhan. Interesting to contemplate how this applies to me at this moment.June 30, 2016 at 1:45 pm #26776
Scott Brandon HoffmanAdventurer@Scott
Love this @waynebuckhan, this has ALWAYS been my philosophy and why I’ve been a rebel with the “ask them what they want and need thing, and what’s their pain, (which I get a little more.) But as artists and visionaries, we see things beyond what the mainstream sees, it’s called being a visionary, thus VISION is present!
SO I’m a big fan of follow your OWN callings, your own intuition, and share your journey and let people know some things that they might not be aware of but you’ve traveled the path before them and are lending a helping hand.
The challenge is when you buck the trend, sometimes they don’t get it, but I think if you’ve been through a journey, and then somehow relate the pain, struggle, desires, and dreams that they have, and then build that relationship with them, they will follow you to the NEW promised land.
My friend Eben Pagen once told me something that I never forgot.
IN this biz, the customers/people/humans are telling them irrational stories, and they want you to GET them, so when you meet them where they are, they like you, and you can say, I’ve got something that will help you get out of pain, get to your dream etc, I’ll give you that, first, let me show you this…and that is the WISDOM and knowledge that WE have that they are probably not aware of that they REALLY need vs what they THINK they need. 🙂
Seth Godin is bad ass, I relate to rebels that do it their way, I don’t like people telling me how it has to be or to take surveys, our SOULS don’t need surveys! 🙂
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