September 29, 2017 at 1:55 pm #56233
Hi Brad @Bradelytmorris,
I am sending you a response via private message.
RebeccaSeptember 29, 2017 at 10:40 pm #56388
I spent today making this brochure.
Brad made me aware that some of the things I am including in Course Crafters Camp, are different than what you would usually expect to find in an adult summer camp. For example, most of those don’t have thrill rides, personal trainers, or tropical lagoons. But mine does, and needs to, because I am using those as metaphors for various aspects of what my course teaches.
So I made this brochure to prepare people for the idea that Course Crafters Camp is not a regular camp (and also not a real one)…I’ll fix the spacing on the print set up, take it to Fedex and have them print some out double-sided like a real brochure.. I can hand them out as marketing tools and also mail them to specific targeted mailing lists to drum up interest in my course (when it’s ready). Fun!
I also wanted to share with you guys about the wonderful musical trio that will be performing at Course Crafters Camp on Saturday nights … the Motivations!September 29, 2017 at 10:50 pm #56394
My brochure upload didn’t work so let me try it another way:September 30, 2017 at 8:18 pm #56588
I owe several people thoughtful and appreciative replies, especially @mars, @xbobby, @laurieheer and @toweller,
I have not forgotten you guys and will reply soon.. my internet access was out for most of today, I am trying to migrate my websites to new hosting, and I’m working hard to catch up with my ideas for Course Crafters’ Camp. Today I created a PowerPoint that will become a kind of combination sales and welcome brochure… taking people from not knowing much or anything about Course Crafters Camp, to having a general overview of what it’s about, the facilities and schedule and learning program, all the way to signing up and logging in.
So far I have 21 PowerPoint slides.. when finished it will be about twice that long. Then I will save it as a PDF and turn it into a flip book using flipsnack. Here’s a flip book I made some years ago about an entirely different topic.. I just want to show you guys how cool it comes out, this was created from a PDF made from PowerPoint slides. (To read the flip book, you have to click on it to enlarge it, then you can turn the pages.. let me know if it works for you):
You can make the flip books at this site here:
So when I finish the camp PowerPoint, I can turn it into a “glossy brochure” like this… what do you guys think, will that work?
My brain is fried from all the tech stuff and so on… but I’m having lots of fun.
The branding issue that Brad made me aware of is slowly coming into focus (though perhaps in a different way than I think you may have meant, Brad..). I’m seeing that photos (especially including people, and nature) work better for the ambiance I want to create, than vector illustrations. I want people to feel they are really at a camp, not looking at stylized representations about camp. I am trying to find multi ethnic images and people of all ages so that no one feels like their demographic is excluded.
Well that’s all for now.. my brain is fried lol.
Thank you all for being such great fellow mountain climbers, and thanks for your patience, I will write to you soon!
PS Let me know if you think the flip book concept will work for the camp glossy brochure. I attached some screenshots so you can see the look and feel of the powerpoint.October 2, 2017 at 11:06 am #56806
The effect of the flip makes it feel much less like a PowerPoint presentation — great idea! Thank you for sharing the resource too; I’m already thinking about how I can use it in the future for some of the material I’ll be publishing.October 2, 2017 at 1:53 pm #56856
Bradley MorrisMountain Guide@bradleytmorris
Now we’re on the right track. Looking great. Love the consistency and style. Way to go!October 3, 2017 at 6:19 am #56937
- Hi Guys,
I shared the “glossy brochure” for Course Crafters Camp in a different group that had not been helping me grow and shape the idea from the beginning like you guys have. It was a cold,new concept to them and the brochure wa their first exposure to it.
That group loved the idea and found it thrilling and exciting and wanted to “go there”… but they found the book too long and felt overwhelmed by the amount of information in it.
They said they did not need that much info in order to be “sold” on the idea (that’s great, right?) and they wanted me to just present enough info to get them to take the next step of my funnel.
Which is hard for me to do since I don’t yet have a funnel.
I think overall it’s GOOD they reacted that way. It’s like a “buy” signal for the course itself.
They are saying, we love the idea, stop telling us about it and take us there.
I ran their reaction by others that are familiar with the whole concept of Course Crafters’ CAmp, and that group continued to say they love the brochure as is and it clarifies everything for them.
Why such different reactions? It’s because of PRIOR KNOWLEDGE. The people that are already familiar with Course Crafters Camp found the brochure easy to understand. The people that were just hearing about the whole idea for the first time (and had no previous exposure to the ideas we are all learning in THIS course), loved it but found it too much info to digest at once.
So.. a few takeaways for me:
- I will keep a version of the brochure as is because some people love it.
- I will work on shortening, tightening and breaking it up into smaller mini brochures
- The minis can be good for marketing.. I could have one just about the schedule at CCC, one just about the buildings, one just about the activities, one just about the concept as a whole, etc.
- I need to build my funnel, so I have a place to send people to, FROM the brochure
It’s kind of like, I’ve been describing this magical place, and for those of you who are familiar with it, the brochure was great because it showed a clear picture of the place.
But for those new to the idea, it was too much information. They loved the idea and they were like, ‘Stop TELLING us about this place, just tell us what we need to do to GET there.”
I realize that’s a strong buy signal so I’m really glad about that.
The marketing stuff (branding, funnel building, email lists, etc) is much harder for me than creating educational materials. I’m an educator, not a marketer. But I know I need to just bite the bullet and do it. The course will continue to develop and grow.. it’s all pretty much a hot mess at this point (which is totally normal.. that’s the creative process). It will probably be a hot mess for some time (a few months) until I get it all figured out and tidied up. I can live with the chaos and hot mess (that’s what creating anything new requires).
Don’t love the marketing stuff but it’s got to be done. I was going to do it later on but people are saying they want it now . So wish me luck.
Next step is to design a segmentation funnel in bucket.io.
This will ultimately be the “Domain-erator”… a giant thrill ride (online survey/quiz) that people jump into, that spits them out the other end sorted (segmented) into one of five groups. Each group will proceed through camp in a different way.
The five groups = people who are creating different types of courses.
Here’s how to build a segmentation survey in bucket.io (you have to request an invitation to join bucket.io first):
So building that is what I have to do next.
First I will just create it as a regular segmentation survey.
Then I will clone the survey and create a second version of it that is metaphored-up (the “Domain-erator”). That’s what the water slide picture (attached) shows…at the top, everyone would jump into one big water slide entrance, but they get spit out at one of five different locations at the bottom.October 3, 2017 at 2:47 pm #57109
ok how’s this for a tagline:
course crafters camp: e-course creation mastery through instructional design
Here’s the problem I’m having: I think a title like that seems good and clear.. but when I run it through the Headline Analzyer (see screenshots) my original version gets a wonderful score, nothing else comes close, including this one.October 3, 2017 at 4:53 pm #57149
TAG LINE SUCCESS!
YES! It’s been really challenging, but I finally came up with a tagline that makes sense to both humans and bots!
the Headline Analyzer Tool gave it a score of 85%, which is unheard of
(here is what they say:
“And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.)
A perfect score would be 100%, but that is rare unless your headline is less than five words.”
Photo evidence attached.
So are you guys ready for the big reveal? Can you stand the suspense? Drum roll….
Course Crafters Camp: A Virtual Retreat Where You Learn to Teach Virtually Anything to Virtually Anyone and Be Sure They Actually Learn It”
So guys.. I like it. The Headine Analyzer tool likes it. But now the big test is: do YOU like it?October 3, 2017 at 7:52 pm #57170
Bradley MorrisMountain Guide@bradleytmorris
That’s great. It sounds like a winner (until you change it at a later date LOL). Can’t tell you how many times I have changed tag lines for verious businesses. But they always get better, which is awesome!!
RE: your brochure, refinement is the name of the game.
If you were to break each page into almost a headline, what would you NEED to say to get the point across.
Our http://www.CoursesWorthSharing.com website started out as an eBook that would’ve been 30-50 pages. But then we turned it into an interactive site. We spent about 6-weeks refining our message so that the whole thing was almost full of headlines.
Only say what needs to be said and drop the rest.
You’re doing great. Glad you had such a wonderful response.October 3, 2017 at 7:59 pm #57180
Thanks so much for the encouragement. I wanted to put everything into the brochure partly because it’s my thinking out loud process as a way to make camp “real”. But even so, I already did cut a lot of things out and shorten it.
(You know Mark Twain famously said that he wouldn’t have written such a long book, except he didn’t have time to write a short one,l ol.)
That’s a great idea to turn each page into a headline. I’ll try that.
Things have their own reality… it just takes a while for them to communicate to us what that reality is. It’s always interesting to go back later and watch the first few episodes of a long running tv show and see how the writers and actors totally didn’t “get” what the show was going to be about, until later.
I’ll take a break from this for a few days, catch up on the responses I owe others, and then do the headline exercise and get back into the lessons and just see where it goes. I need to finish writing my book,. I took a break from the book because I need to have at least a marketing page for my course ready on my website, to include in the book…it’s like a house of cards lol…..October 3, 2017 at 9:53 pm #57192
xbobbyAdventurer@xbobbyOctober 3, 2017 at 9:57 pm #57194
Thank you, Bobby @xbobby for your support and great suggestions!
I really appreciate it.
Thank you so much for your kind words!
RebeccaOctober 5, 2017 at 9:46 am #57434
At Course Crafters Camp, we will be having “Fright Night” horror movies (that show what NOT to do when creating an online course).
Here’s the first in the series.. just in time for Halloween!October 5, 2017 at 9:46 am #57436
@learnandgetsmarter – You are just a wealth of resources! I can’t believe how much you’ve created in such a short time. I can tell you will be the ultimate camp counselor. I LOVE the new tagline! Very catchy. And now you’ve got me at the headline analyzer trying to figure out how to up my score and yet stay true to what I want to convey about the course. Do you have any suggestions on how to maximize your score?
- Hi Guys,
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