I know that the recommended format for sales pages are standard for the industry, however, there are a few different approaches and I am curious to hear about any experience with the different styles of ‘sales pitches’
Jennifer @holdthepromisegmail-com, my plan is going with the (shorter) Tad personalized approach including a video. I have instant “landing page blindness” as soon as I see the formulaic landing page layout. I read the first paragraph and scroll to the price. Rarely do I watch the video, but I know others who watch the video and rarely read the text. I’ve found with Tad’s personalized approach I read A LOT more of the material, but there is no way I will ever be as prolific in writing as he is. 🙂
Jennifer @holdthepromisegmail-com – I like the clean and uncluttered feel on the SoundsTrue page. My only negative is not having a paragraph or two summarizing the offer / program. Forces me to watch the video, which is my secondary learning / info intake mode.