Sara McCann 6 years ago-
Posts
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@Laurakoller you have been rocking it here in terms of persistence and pushing through any blocks to inspiration… Love how all the pieces are coming together naturally also…
This blog post just made me think about how we struggle with trying to explain what we do in one sentence… I found it very heartening in it’s wise and practical suggestions. Maybe it will help you also. Though, I do believe you got a rocking tagline! When explaining it further maybe this will also confirm things for you…
@saramccann – that’s a novel idea. I guess a survey could be the next step. I feel like I already know answers to some of these questions, but people may point me in some new and unexpected directions. A survey is less threatening too than an outright sales request so I can ask my close contact acts to share for me and that would be more powerful than me reaching out cold.
@davidj – that’s an interesting perspective on the one sentence summary. I like the way their examples are phrased – “this is for *** people who want *** and don’t want ***”. That’s a great way to start thinking about who you want to help and what need you are filling for them. A helpful read! Thanks.
My brain is shooting off fireworks this month! Even so, there’s no way I’m going to be able to put in the work required to have my course ready for presale at this time next week. My solution? Rewrite the challenge to fit my situation and my needs right now. I’m not committing to validate my course idea with a presale; however, I am committing to validate the concept by sharing my site publicly so I can start to collect emails.
I have that big ol’ talk that I’m giving one week from today and I’m going to have a large audience of renal dietitians who are likely struggling with the same things that I am. Ding! So I’ll share my website during the presentation and (hopefully) start driving traffic to my site and collecting emails. I know it’s not preselling a course, but this will be a crucial step forward – especially because no one (other than you virtual people here) knows that I’m actually crafting a website and online business.
I’m going public. I’m coming out. And it’s exciting but it feels pretty darned vulnerable.
I still have several steps to take before going public next week. Most importantly, I have to put together the PowerPoint for my talk that’s due in 2 days (agh!). I’ve switched the domain name for my site, and now I’m struggling to change the domain on my BlueHost email address. Once I’ve got the right email, I can change it in MailChimp and put the email widget on my home page. I’m planning to get a local PO Box this week to use for Mailchimp.
Once I’ve done that, I’ve achieved the most bare bones, check-in-the-box version of my site. It may not be fancy, but it will enable me to start generating emails from people who believe in me and my vision. Those are going to be my true followers, right?
After that, I have other ideas. I want to write a welcome email (I’m using someone else’s as a template). I’d like to add an About page. I’d like to add a Survey. I’d like to add my OperationHealthcaring Podcast and re-record a few of my previous episodes in order to clean things up and drive more traffic to the current website.
In the end, though, if all I have at this time next week is an Authentic Crazy Laura Experience for my audience and a publicized website that’s ready to collect emails – that will be huge for me.
Check out my “Under Construction” page at OperationHealthcaring.com
@laurakoller the page looks great! Very creative way to have a coming soon page. I am going to do that for my own coming soon pages too.. thanks for the tip (mine will not be about open heart surgery of course).
One thing: you ask for people’s email but so far there is no way to actually leave it. Will you be adding a lightbox with an email sign up form?Yeay! Go you! I know this is a HUGE step for you but I think, whilst it may be nerve-wracking, it will also be incredibly liberating for you…coming out…letting everyone know your vision! It’s a vulnerable but incredibly powerful place to be! Rock the powerful bit! With the knowledge that you have a great idea…that has already been validated by all us other genius’s on here 😉
Wow! Those talks have come round quick…seems like only yesterday that they were months ago! Very best of luck! If anyone can do it – you can!
This is so exciting @laurakoller. One quick thing. I’d love to see on that page, a little bit more about what Project Healthcaring is and what it will do. That could be your tagline with a sentence or two about what they can expect. Get them excited enough to give their email address.
Proud of you!!
@laurakoller I love it. How very exciting.
@laurakoller
LOVE all of this!
Inspires and affirms for me in my making similar solid footed and practical moves myself.
Thank you for being such a heart-centered leader. It takes courage and trust to walk this path!
It is SOOOO late but I had to bar myself from GEA at work so I could actually get something done. Pity.
Anyway, I’m about 80% finished with setting up my MailChimp account and the email widget at my website (Ha! I didn’t even know what a widget was 6 months ago!). I finished drafting my talk tonight so I can put together the slides before the end of my work day tomorrow. It’s been really hard to get started, but once I got the first couple of slides up (both just pictures, nothing else) I got really excited to keep going. I’m really pleased with how it flows and I’m hoping the timing works out okay. I’d like to run through it a few times before Monday and even record sections for my podcast. A great magnet for interested audience members!
Here’s my latest accomplishment – the welcome email for Operation Healthcaring. I suppose I could create some kind of survey and include the link there. Maybe I could send that out a day or two later. Either way, at least for now – Check!
Hello *|FNAME|*,
I’m so glad you’re here! Thanks for showing your support.
My name is Laura. I’ve been working in healthcare for more than a decade and I’ve been teaching in one way or another for more than 20 years. I’m sure you have some valuable experience to share, too.
I’ve learned that establishing good relationships builds trust, and that building trust improves a whole lot of things that matter to a whole lot of people. You’re in the right place if you’re interested in exploring questions such as:
- How can I better connect with my patients?
- How can I experience more joy and satisfaction in my work?
- How can I convince someone to do something they just can’t seem to do?
That last question is my current obsession. I’m constantly seeking new ways to help even the most challenging patients. That means I’m continually learning new things, exploring novel concepts, and experimenting with different approaches.
I believe that every patient deserves to feel as though their experience truly matters to the healthcare professionals caring for them.
So that’s me. I’d love to learn more about you. Please hit “reply” and tell me something about yourself, how you learned about the site, and what you’d like to gain from participating in this community.I look forward to sharing more with you soon!
Best,
LauraWoah! Look at how much you’re learning!! I am incredibly impressed!
As for your email I LOVE it! No fluff or fancy sales patter…just simple, honest and caring you. Which, in my books makes it spot on! I really like the length of it. You say what you need and no more, and your sincerity really comes across so well!
I want to tell you off for not getting a good nights sleep lol …but maybe you produce your best in the twilight hours!…It certainly seems that way! 😉 Well done!
@saramccann – I think I got two hours of sleep. I’m amazed I’m actually functioning right now. I appreciate your response to my letter. That’s entirely the vibe I’m going for, as you may recall with that Judy Blume MasterClass. I’m not here to hide anything. I’m just here to do the work of genuinely caring for patients.
I think I’ll use the email content for my About page, at least for now.
I have to create a podcast link, too. I finished my PowerPoint and included info on the website and podcast on one of my closing slides. I submitted it. There’s no turning back now!
More work ahead – including going to work tomorrow morning when I’d hoped I could have a few hours to myself. Oh well. I’m getting so much closer to doing what I want with my time when I want to do it – right?
Your email is wonderful! So warm and welcoming.
It conveys that the learner is in good hands and has come to the right place.
I’m so impressed by all you’re accomplishing while also working full time.
BRAVO!!!!!!This read so wonderfully. I think it’ll be a breath of fresh air from the majority of healthcare emails people receive. It feels human and heartful! Im really excited for the path you’re choosing. It’s all coming together Laura. This is definitely the role you’re supposed to be playing in the world.
Love it @laurakoller I hope you catch up on your sleep soon though. The brain can be incredibly fertile at night. Apparently that’s why notebooks next to the bed are a good idea. Write it down, go back to sleep. lol
I think it’s a great letter and does what it says on the tin.
@learnandgetsmarter @bradleytmorris @mars – Thanks for the positive feedback!
FYI today is a momentous day.
I picked up the keys to a new piece of real estate.
My USPS PO Box!!!
Put away that Malbec and POP OPEN THE CHAMPAGNE!!!
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