Hi Jennifer, great job on writing this. Very well done and I agree, it’s hard to shorten what is there. This copy is definitely meant for a registration/sales page, NOT in an email. You’ll probably want to send out a few emails before your cut-off date sharing this, as well as to ask some partners to promote it for you as well at the pre-sale pricing.

I went through and did another edit, trying to shorten some of the longer sentences.

Take or leave what’s there. You’ve done a great job with this pre-sale letter.

Once it’s up on an actual page, we can do one more run through and get feedback.

<span style=”text-decoration: underline;”>HERE ARE IS MY EDITED VERSION:</span>

Dear Mother,

I imagine you are reading this page because you did not have the birthing experience you dreamed of?

You spent so much time preparing for your birth and truly believed you had done everything ‘right.’

And what’s even harder is that nobody understands why you’re not adjusting well to your new role as a mother.

They say, “You must be so happy,” but when you’re honest with yourself, you’re not.

I have heard mothers say over and over again:

• ‘My body failed me, it was my fault’;
• ‘I just couldn’t do it’;
• ‘I thought I was prepared’;
• ‘I just wanted it all to end’;
• ‘I felt abandoned and like I had no control’

Maybe it has been months since your birth, or perhaps years, and you are still struggling to ‘feel okay’ about what happened.

On some level, you may be doubting how you feel and you keep thinking that you should feel better by now.

And, like so many other mothers I have spoken with, you find yourself avoiding talking about your birth experience.

Let’s look at some examples of how this might be showing up for you:

First Example: You decide to join a Moms group.

You like the idea of being social, getting out of the house with your baby/toddler, and yet the dreaded thing happens.

You are asked to tell your birth story to a group of ‘strangers’.  You freeze. You don’t know what to say, or how you want to say it.  You either pass or say something that denies the degree of pain that you are feeling about the experience. You leave feeling frustrated with yourself, and maybe you don’t even return to the group.

Or

Second Example: You are gathering with your family, for a family get together.

It has been months since your birth.  Somehow the topic of childbirth is brought up again, and someone asks you how you are doing, because they know you had an unplanned cesarean section, after planning for a home birth.

You find yourself answer the question with a flat tone and quickly say: “Oh, I am fine. It couldn’t have turned out any differently, my body was just not progressing.” Yet, you notice that something about how you said this and the tone in your voice, felt off.  You want to believe this, yet you are still not really okay about what happened.

Or

Example Three: You are having a hard time connecting with your baby.

It has been 3 months now, you expected things to shift but you still notice that you feel empty inside.

You think to yourself that your body failed you and you avoid thinking about your birth, because when you do you feel all kind of emotions: angry, guilt, shame, sadness.

You want to be happy that you have a healthy beautiful baby, yet, you find that you are not lighting up in the way you imagined when you see your baby.

Maybe you can relate?

…………..

Healing After Birth: Helping Mothers Feel Better About Their Birth Experiences.

A trauma-informed program that guides you through a process of diving in, exploring what was lost, navigating feelings and thoughts, and coming out the other side with clarity, acceptance, and a sense of ‘okayness’ about what happened.

All of this facilitates growth and a deeper connection to yourself and your family, so you can feel a new sense of joy as a Mother and tell a new birth story.

Healing After Birth will help you to:

• Move through stuck emotions like anger and grief
• Make sense out of your birth experience
• Tell your birth story, without shame
• Find acceptance and understanding
• Reconnect with your baby/child
• Be okay with your feelings
• Stop blaming your body
• Reclaim what was lost

What Was Lost?

Every mother experiences this differently, however, there does seem to be a common thread of something having been lost or stolen from them.

• Loss of power during labor –
• Loss of dream birth –
• Loss of body health and integrity – explain more…
• Loss of transformative process – explain more…
• Loss of immediate bonding with newborn – explain more…

The program is a ‘go at your own pace’ process of healing from your birth experience.

It was created with the utmost care, helping you to feel safe, understood, comforted and fully supported all the way through your healing journey.

The process includes 3 Stages of Healing and 12 Lessons of Deeper Discovery with a combo of:

• Video lessons and experiences,
• Deep guided meditation processes,
• Therapeutic activities,
• Intuitive journalling exercises,
• An online community of mothers like you,
• and weekly group calls to go deeper into the process of healing.

Why me and why this program?

Eighteen years ago I woke up to the call that I wanted to help women experience empowerment through birth.

I did not know then that all of the turn of events, experiences, and teachings that have brought me here today was to prepare me so I can facilitate healing for mothers who have had a negative childbirth experience.

I knew back then that I was passionate about eliminating ‘violence in childbirth’.  This was obvious the day I read: ‘Birth Without Violence’ & ‘Immaculate Deception II’.  Both of those books imprinted me with a profound desire to raise awareness about the negative effects of childbirth trauma (although that term was not coined back then), AND motivated me to study traditional midwifery.

I spent close to a decade on the other side of the fence, teaching, supporting and learning how to be a caregiver to women in labor; someone who could offer something different than the standard of care at that time.

However, I learned I could not ‘protect’ women from negative childbirth experiences.  And so, after a windy road and turbulence that brought me into the depths of my own healing, challenged all of my beliefs and destroyed the identity I had been living in for years, and have come out the other side ripe to offer a profoundly healing program.

I have spent the past 6 years studying about Trauma and completing my Masters in Counselling Psychology so I can offer you a program that is rooted in knowledge, experience, clinical evidence and real transformation.

My invitation to you dear Momma,

I invite you to join this powerful and beautiful program that inspires healing from your childbirth experience on a mind, emotional, spiritual, and relational level.

My deepest desire for every mother I work with, is that they find peace of heart so they can truly let go of the pain associated with their childbirth experience.

Are you feeling called to heal? 

This offering is something that I have been sharing in-person for years and recently I have felt called to make it available online as a way to help more mothers.

This invitation is a pre-sale, in order to help me see if there is enough interest in creating full online version of my Healing After Birth program.  If there is, I will be launching the program as early as June 1st, 2017.

The content will be delivered one lesson at a time, so not to overwhelm you and to give me time to put build the course in full.

We are truly in this together, every step of the way.

Pre-Sale Pricing:

For the first group of mothers who join me, I am offering a significantly reduced pre-sale price, in exchange for your honest feedback so I can make this the most supportive program possible.

I believe the regular course will be priced around $1000, which will give you lifetime access to the course, community and weekly coaching calls, so you can connect into the lessons, wisdom and support at any time back.

For my pre-sale, I will be offering the course for $197.

[ Pre-register before May 1st, so I can get an idea of how much interest there is ]

{I just made up the price as an example  — will send you some Q’s to ponder}

What previous Mothers have said after attending my Healing After Birth workshops

“I feel such a sense of relief because I feel like I can finally stop hating myself for the things that happened during my labor”

“I gained courage to believe that future births do not have to be the same way. I have realized how strong my body was, and how amazing it is for what it does”

“I learned that the ability to heal is within me and within reach”

FAQ’s

What is the difference between online and the live program? Is it the content the same?

Yes and no. The flow of the program is similar to live, however, there are additional pieces that are not delivered during the live program due to time constraints.

Why is there a different price point between live and online?
Because the live, in person program, is subsidized by the NFP Jewish Family Services Edmonton and Edmonton Healing Centre.  Also, it does not include individual counselling. It is a 16 hour program.

Whereas, the online version, has more content, weekly coaching calls which encourage deeper inquiry and insight, and community forum support. You receive more ‘care’ between sessions.

What are the benefits of online?
Flexibility, time, and location. A big challenge for mothers is finding time without their child/ren that they can commit to on a weekly basis.  Further, the online community is always there, so you can access it at any time if you have insight, challenges, or need to feel connected to a community.

I already took the live program, would I benefit from this program?
If you are feeling the need to go deeper into the exercises and if you found that something is still lingering, then yes, I would encourage you to join the online program. If you want access to the guided mediation processes, so you can listen to them whenever you feel overwhelmed by old patterned responses, then yes I would encourage you to join the program. If you feel complete, and have claimed your new birth story, I would not encourage to join. I would however, encourage you to tell that new story often!

I am so thrilled to be offering you this program and to help facilitate healing around your past childbirth experience.

 Please sign up before May 1st, 2017, so I can get a good feel for commitment level.
**Button for signing up for the course***

Jennifer – @holdthepromisegmail-com –

I’m a bit confused if by pre-sale you mean “early bird” or “beta testers”.

If you want to test your price point, what if instead of offering 50% off, what about trying some other options like

a) Adding more value that people will only get the first time around (and stick to it!). eg opportunity to audit all future courses, take the course again at no cost, get future courses at N% off

b) creating a tiered pricing from early bird to full price based on timing

c) offering a multi-pay option where full price is less than split payments

d) go with PFV (Pay For Value) pricing where you set a minimum amount and then can pay any additional amount at the end of the course

Website wise, overall it has a really great vibe that aligns with how you’ve spoken about the course. Some picky things –

i) increase the font size. That small it feels difficult to read.

ii) the slider makes it really difficult to read about the offerings before the next one appears. I think you can easily take care of the in person vs online dilemma by including a side-by-side comparison of the two programs. That way you can easily see what you’re getting with each. The register button would be at the bottom of each column.

iii) take a leap of faith and write the copy as if running the online course is a done deal. The rest of the copy is really strong and then it ends with uncertainty. The vibe coming off the copy as it’s now written doesn’t give me a lot of confidence in you or the course. You’re giving me sub-conscious reasons to say “I’ll wait to see if others jump in first” … and maybe always means no. As does a confused or uncertain mind always say no. Give the women a reason to show up because you are. If the worst case is you learn something about how you deal with nobody showing up, then you’ve succeeded either way.\

Marketing wise, I’d be inclined to add one or two webinars so people can get a feel for the online experience and learn more about you. The personal connection is going to be hugely important, and it will help address concerns if they will miss something by not having an in-class / live experience.

• This reply was modified 7 years, 10 months ago by  Lorraine Watson.

BRAVO Jennifer!

The site is beautiful and so heartfully written. I just went through it all. I found the layout and flow to be wonderful. I’m not your target (obviously), but I could really see this resonating with them.

I think what I’d like is a video of you sharing about the course and summarizing the pre-sale experience. Just lay it all out and let them make a true connection with you. That could go on the “LEARN MORE” page.

Also, at the very bottom at the learn more part, I found the formatting was kind of squished together where you’re explaining what’s included (see attached pic). Not sure if you can tighten it up and make that clearer so it looks easier to read?

Regardless, amazing job. Mommas are gonna be so grateful and excited!!!