The launch of your course is a pivotal moment in your entrepreneurial journey.
Up until that point, you pour your heart, soul and countless hours into your creative project behind the scenes. Then comes the moment where you go from being unseen to seen (the butterfly emerges from the cocoon).
In this episode 13 of GEA Live, we will discuss and dissect the ins and outs of a successful launch strategy. We also share some of our stories from our previous successful and eh-hem, less successful launches and what we learned from them.
Let’s get you prepared to launch!
Listen to episode 13 and enjoy your Launch Checklists below…
Pre Launch Checklist:
All modules/lessons up on platform
All links inside course are working and not broken
Shopping cart/registration system operational
Double-check all email automations/autoresponders
Tested entire registration and onboarding process from a user-perspective and made sure everything is working & clear
Building relationships with potential promo partners
Setting affiliates up with their links, instructions and copy
Pre-writing a bunch of great blogs or content
Approaching sites to guest post close to launch time
Sales copy + Free Giveaway has been triple checked by you and other outside party’s (preferrably from your ideal audience).
Reply to every comment on freebie content pages (have conversations with potential customers)
Clear communication with partners/JVs
Ensure that you are fulfilling marketing strategy every single day
Remember to take care of yourself, stay grounded, centered and healthy to avoid burnout
Carve plenty of space in your schedule to be creative, spontaneous and to fix any potential bugs that come up.
Post Launch Checklist:
Pat yourself on the back and do a celebration dance (good job, you made it!)
Give red-carpet treatment to new students
Send a survey to those who said no (Perhaps do a draw for feedback)
Continue building a relationship with all those who didn’t say yes
Analyze launch data (did you meet your goal? what worked? what didnt?)
Import the “No’s” into your regular email list (with Webinar name tags so they’re easy to find)