New Home Forums Sales & Marketing Non Sleazy Kopywriting

5 replies, 5 voices Last updated by  Bradley Morris 5 years, 1 month ago
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    Chris Gilmour

    Hey Crew,

    I came across this podcast that was worth it’s digital weight in gold to me. Episode 182 of Pat Flynn’s Smart Passive Income Podcast.

    It lays out some great frameworks and I felt the values of this really lined up with the values the Brad & Andy bring to the Great eCourse Adventure. He makes a great point about how a lot of “the standard” for writing copy is set by online marketers, trying to sell online marketing resources to other online marketers trying to do the same.

    He talks about how that strategy works great in that world, but most people outside of that niche think it is weird and even sleazy. He really takes the honesty is the best policy approach to marketing.

    Hope some of you find it as useful as I did. I took notes and made a checklist for whenever I write my newsletter or blog posts.


    • This topic was modified 5 years, 3 months ago by  Chris Gilmour.

    Bradley Morris
    Mountain Guide

    This is awesome. Look forward to listening later. Thanks Chris!


    Stefan Morales

    Yeah. thanks for this Chris.



    Anonymous @

    Love this, will have to take a listen! Thanks for posting!



    Paulo Ouellet

    Thanks for that link, I listened to it a few times.

    I think it’s a really good point that those of us who operate a business and do marketing are different from our customers in a critical way. I am not afraid to be sold. I love reading a great sales pitch, and love the feeling of having my desire build up. It’s like looking at a great piece of art. I am not afraid of being manipulated.

    I have been trying to open up a more healthy dialog between me and someone I had a previous relationship with. And I realize that one of the challenges I have is that I am afraid she will lie to me, and I will believe it. And be the fool again. And the way through it is to realize I am in control of what I do and believe. I think our customers have that fear. They are afraid that they will want what you have and be disappointed with it and waste time and money and feel like a fool for it. Again.

    The process of giving away free stuff up front works well in the marketing world, because we know that there will be some free value, and later an offer to buy something and that’s ok for us. We feel like we are in control of the whole process. In a different industry free stuff means free stuff, and when you offer something for sale later on, they think all that free stuff was just to get them to buy something. Therefore I have been manipulated. How can we make the process transparent and authentic? Right from the ad and opting page and the autoresponder emails so that there isn’t that feeling of I have been had again? And still make marketing that is cost effective? How do I communicate in the ad that here’s a free video to help you with this, and if you want more in depth learning you can buy my courses? Has anyone made an ad like this that is cost effective?


    Bradley Morris
    Mountain Guide

    Hey @paulo, I think you answered your own question in your question. Just do exactly what you say.

    “Hey, here’s this free thing that’s going to help you with this thing and if you want more helpful things, I’ve got this paid thing that you’ll love.”

    Transparency made simple. Just tell them straight up what’s up   😉

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