New Home Forums Sales & Marketing My Ultimate Customer Letter

11 replies, 3 voices Last updated by  Bradley Morris 7 years, 5 months ago
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  • #29942

    Deanna Gibbons
    Adventurer
    @teenlaunchacademy

    Sharon’s letter and the Sales Canyon checkpoint have inspired me to make my own ultimate customer letter. It’s not quite 1000 words and it’s a first draft but I think it has captured my feelings pretty well. (and hopefully my target market) (And Bradley, I haven’t forgotten about our date with my accountability letter. That’s coming shortly.)

    Dear Ultimate Customer,

    I know you. I’ve seen you selling lemonade on the corner during the hottest day of the summer. You are the girl all your parents’ friends call when they need a babysitter. You are the guy that mows lawns in the summer and shovels snow in the winter. It’s great to have spending money that you don’t have to beg your parents for. I know.

    But it’s more than that, isn’t it? Sure the extra money is great. But you want to do more. You have a great new idea that will solve a problem you are passionate about. Maybe you were bullied in school and have an idea that will help other kids who are bullied. Maybe you want to raise awareness of how serious teen depression is. You have ideas and solutions that you want to put into motion and make great changes in your school, community or the world!

    I’ve been working with kids and teens for over 20 years (and not just my own 5 kids). I know that many of you feel like you have to wait to become an adult to start a business, make money or change lives. You’ve told me. You started out in elementary school hearing how you can do anything you want in life but somewhere along the lines all that positive talk from the adults in your life changed. You start to hear things like “you are just a kid” or “wait until you are older.” In other words, your dreams are squashed before you are even given a chance.

    You are ready to start working towards your dreams, aren’t you? Unfortunately, everyone is telling you that you are too young. But you know that your age has nothing to do with being able to make a difference in the world, don’t you?

    Guess what? You are right. Your age doesn’t matter. It really is just a number. Some of the smartest people I have known have been teens. You were born into this technological age and have intuitively learned about it. You are teaching your parents and other adults how to use the internet, social media and the latest gadgets. You are Generation Z.

    There are stories all over the internet about teens (and even younger kids) starting businesses. REAL businesses, making real money AND having an enormous impact on their communities and social issues they care about. Most teens are not that ambitious, are they? But you? Yes! You are!

    You are motivated and passionate and care about making a difference in your community. You have a lot of great ideas and aren’t afraid to take chances. I love that about you! I’m the same kind of person. I love to learn new things. I am not afraid to try something new. I love the energy of helping others.

    You and I? We are social entrepreneurs at heart! Right down to our core.  I am passionate about helping you become an entrepreneur and an agent of change. I know you can do it. You can start a business. You can serve your community. You CAN do anything you want.

    I created this course for you. I have seen how smart, sophisticated and savvy you are. I see the passion and the desire. I’m going to take you step by step through the process. From finding your ideal business and deciding on the cause you will work for to writing a business plan and getting your first customer! You will transform from a typical teenager to an elite entrepreneur!

    Will there be obstacles? Will you get stuck? Of course, all entrepreneurs do. Maybe you have no idea what kind of business to start. We’ll talk about the types of business you can start and help you narrow it down to the one great business. Maybe you are not very good at managing money. That’s okay. You will learn how to balance your bank account, how to track your expenses and even how to price your products or services. We are not all good at everything. This course will teach you how to overcome your weaknesses and turn them into strengths.

    My promise to you is that I will be there to help you every step of the way. You are going to do great things. I just know it. Your whole life is ahead of you and this is the first step in creating your future. I’m so thrilled to be on this ride with you.

    #30004

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    I am so freaking excited about this course Deanna!!!!!

    Your students are gonna be too… SORRY… Agents of Change!

    I had an idea while reading. You could have a blog on your main site, kinda like how our http://www.Enjoy.TheGreateCourseAdventure.com site is set up.

    Your blog could be stories about young people in the world who are building businesses and changing the world (social proof that it’s possible). You could interview these young entreprenerus and change makers (podcast/webinar-style) and talk about what they are doing, what obstacles they overcame, what current challenges they’re faced with, how they deal with being a teen and earning respect, what their big vision is, etc….

    I can see your whole funneling process coming together.

    This is so exciting.

    YeeHaww YOU!

    #30093

    Deanna Gibbons
    Adventurer
    @teenlaunchacademy

    Thank you @bradleytmorris for your ideas and encouragement. I did a couple Young Entrepreneur Spotlights on my TLA blog but I really only linked to articles about them and their websites. I love the idea of doing a full blown podcast where I interview them! I have just started Funnelle Caves. One of the journaling questions is about how I would want to be sold to and how I would want to feel if I was my ultimate customer. One of my answers was that I would want to feel inspired. I think interviewing other successful teen entrepreneurs is a great way to inspire my audience! I have been trying to come up with ideas on  how to build up the trust factor. I think this would be so great!

    #30116

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    Agreed. You could use “Webinar Ninja” for the interviews and do what we’re doing with our new webinar/podcast.

    After each show, you post the video, the audio and the show notes to your blog.

    (see our new one as example)

    #30169

    Deanna Gibbons
    Adventurer
    @teenlaunchacademy

    Thanks Bradley. I did watch the new one and I like the format with the show notes underneath. I’m checking into various webinar software now. Wish I would have grabbed up that Webinar Ninja $49 deal.  Finances are a bit tight right now…

    #30172

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    Awesome Deanna.

    Google Hangouts is free as a way to start. You can record using Screenflow if you wanted.

    How’s progress with your script writing and recording?

    #30234

    Deanna Gibbons
    Adventurer
    @teenlaunchacademy

    Ahh, that is the way around it. I was wondering how to record with Google Hangouts. Now I know.

    Script writing is going slower than I would like. I’m trying to keep my appointments with myself, but kids and hubby keep getting in the way.  I know, it’s easy to let them. I decided to start recording my first module (that is already written) tomorrow even though my lighting kit isn’t here yet. If I film during daylight hours with the DIY set up I have at home, I think I will be okay. I am just tired of putting it off and I have to get moving if I want to make my launch date. So tomorrow (while my husband and youngest son are gone for a few hours) I will be filming. Then on Sunday, I plan on doing some editing.

    I hope to have something to show for it on my buddy call with Elijah on Wednesday.

    #30275

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    WAY TO GO DEANNA!!!!

    How’ was it this weekend?

    What went awesome?

    What lessons did you learn?

    How you feeling about it?

    DETAILS PLEASE!!!

    #30279

    Deanna Gibbons
    Adventurer
    @teenlaunchacademy

    It was definitely a learning experience. I set up my green screen and homemade lighting in various places in my basement trying to find the right spot.  I set up and recorded all by myself, which was definitely more difficult than I thought it would be.

    What went awesome?

    Not much honestly. I found that I wasn’t as nervous once I got started, which was nice. I actually started to get into my character a bit. I didn’t film anything useful really, just did a lot of testing. I will try to post one of my test videos that I edited tonight after our Boy Scout meeting. I’m not really in character, I was just testing camera, lights and microphone. But I decided to put it into Premiere Pro to see how the mission control background would look. Even though much didn’t go well, it was really helpful because I learned a lot!

    What I learned?

    I discovered that I am a terrible actress. But I also learned that when I really just let lose and be silly, it works in my favor. Or so my family says.
    I learned that I definitely need the professional lighting. I ordered a lighting kit on Amazon and it will be here by Wednesday.
    I learned that it is very difficult when you are doing it alone. It helps to have someone that can operate the teleprompter and the camera. I used the cueprompter.com one and I really had to play with it to find my speaking rate.
    I learned that my Flip HD camera is great for video, but no so much for audio. I did take my desk microphone and hook it up to my phone and that was much better audio. I just need to find a way to put it closer to me.

    Unfortunately, I think I may need to push back my launch date. (Sorry @elijah) As I got a feel for things, I realized how much more time I need to record and do the editing. Plus I really want to do the interview series with teen entrepreneurs that you mentioned @bradleytmorris

    All in all, it took a full day of testing things to figure out what worked and what didn’t. But, it will put me that much ahead of myself when i am in costume and ready to record this upcoming weekend.

    #30317

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    Way to go Deanna. I am really happy for your progress and lessons. Showing up and spending a whole day figuring things out is a HUGE step. Can’t wait to see what you’ve got.

    Definitely having a proper lighting kit is 100% essential for green screen recording as you learned.

    I’m also wondering if you should have your kids and maybe a friend or two present, behind the camera while you film. I know it’ll apply more pressure, but having your true audience present while you film will be a powerful “sniff test” as to whether your delivery is landing home.

    I know for us, having Blair behind the camera, directing, offering feedback and forcing us to re-do a scene that wasn’t our best work was essential.

    Doing the filming alone is tough. We need that audience to offer us real-time, honest feedback WITH suggestions on how to make it better. The one thing about that though, is you need to feel comfortable, safe and like you can be fully yourself in front of them.

    No harm in pushing the launch date if it’s necessary, so long as you don’t let off the gas pedal. Keep GSD’ing.

    Looking forward to hearing how your next day of shooting goes!

    Anything else you wanna share?

    #30380

    DavidJ Jurasek
    Adventurer
    @DavidJ

    Tuning into this thread, I am impressed with the progress too! And inspired by the ideas of interviewing clients and successful people I wish to help.

    Being a filmmaker in a past life, I understand the tech challenges and heartily agree that having at least one person on hand whom you trust to assist is really so helpful.

    Excited to see how this adventure continues…

     

    #30488

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    Cool David. Which course would you do interviews for @davidj ?

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