New Home Forums Community, Engagement & Gamification Innovative E-mail List Engagement – I.E.E – Lets Start the Conversation….

12 replies, 6 voices Last updated by  Ranger Boss Lady 5 years, 1 month ago
Viewing 13 posts - 1 through 13 (of 13 total)
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  • #32864

    Chris Gilmour
    Adventurer
    @ChrisG

    Hey Fellow Adventures,

    If your like me, this may be your first time having an e-mail list, or maybe you have been doing this for a while and have lots to share. This thread is to throw around ideas for how to keep people engaged on an ongoing basis and in a meaningful way.

    Here are a few thoughts to start us off:

    • I’m curious what ppl’s thoughts are on how often to send out posts. I have been going with monthly so far but am a little concerned I am loosing interest and momentum with not have enough going on. I’m also the kind of guy that unsubscribes to any list that sends me multiple e-mails a week even when the content is awesome. It is just not practical for me to read that many e-mails and getting bombarded with e-mails turn me off pretty quick. So what is the ideal amount, any thoughts?
    • I’ve been thinking about how to make my list more of a conversation and a living story. I don’t have a lot of ideas on how to do this yet other then asking questions from time to time to see if people will interact. Do you have cool ideas that have worked for you? Do you have original thoughts on this you’d like to brainstorm on? Toss em’ out to this thread and will have some fun!
    • I listened to this guy from Video Fruit on a pod cast last week and he had some cool ideas around using your list to both validate and contribute to product creation and build momentum for presales. It was pretty well done and helpful. He has the exact steps he used including the e-mails and survey’s he sent to his list in a blog. If your interested check the blog out HERE and you could skip to “phase 2” and just read his e-mail templates. That was the part I was most interested in. I like this idea, any thoughts?

    That’s it for now, Looking forward to hearing other peoples thoughts!

    Cheers,

    Chris

     

     

     

    #32949

    Lorraine Watson
    Adventurer
    @lorrainewatson

    Re frequency – I personally like weekly newsletters. They become familiar and something to look forward to. At bi-weekly or monthly I often think “who’s that?” There can also be a difference between blog posts and newsletters. Depends how you set them up. The most important A1 factor is consistency.  The other thing I’ve found is being personal brings about far greater connection and engagement than just teaching or staying distant. If you screw up, have fears, etc then share that with your audience. They so appreciate knowing they aren’t the only one and see you more intimately instead of at arm’s length.

    Re engagement – I’ve seen a number of methods to encourage engagement … ask a question at the end to prompt reflection, ask to reply via email or post comment, start a FB group where people can comment on the post / newsletter, suggest an action and post or reply via email with a picture or description of results.

    What I personally don’t like are formulas. I want to know you. I don’t want to be sold to. Instead of focusing on list numbers I’ve been mulling on what I find a better question is how do I serve those who are already connected.

    #33899

    Chris Gilmour
    Adventurer
    @ChrisG

    Thanks for your thoughts here Lorraine, Very Helpful!

    Interesting that you like weekly e-mails, I find I hardly ever read newsletter these days and the more often someone send me something the less likely I am to open anything unless (and this might be the key here, they are someone who has done something to really catch my attention and their e-mails are short, to the point, engaging and relevant to my life goals)

    I am definitely with you on being personal being the key! Do you have any specific ppl you receive newsletters from that you really admire their style and look forward to each newsletter?

    #33905

    Lorraine Watson
    Adventurer
    @lorrainewatson

    Chris @chrisg – something I’ll toss the question back into your court –

    1) What do you consider engagement?

    2) What catches your attention, is engaging and relevant to you?

    My email list is currently at 70 and I get an actual response from a small percentage of my email list, but the number of opens is in the 40% range give or take. What I do find however, is references to my emails come up in different conversations or “do you remember when you wrote about …” Measure engagement by the number of responses isn’t always a good measure.

    You can also consider your emails as capturing your body of work. Say you had 10 key tips everyone should know. That’s 10 weeks of newsletters right there. If you post them on your blog then you can refer people back to your blog at a later date. I’ve been doing that in the course I help over Christmas. Easy speasy to reference links instead of having to write content on the fly. And people can share the newsletter / blog entries to let others know about you.

    I’d say above all else, having a newsletter to stay connected with your audience is absolute key. Building a platform solely on any of the social media platforms is putting all your eggs in their basket. Should they change the rules, pull the plug, cancel your account, etc. … you’re hooped. All the hard work down the drain.

    If someone trusts you enough to give you their email – honour that trust and connection.

     

     

     

    #33912

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    Great questions here Chris. Indeed a lot of angles to take here…

    I did a weekly email for years with my personal coaching site. It forced me to get creative and come up with something valuable to share every week. I am going to get back into this for my bradleytmorris.com website this year to restoke that fire. As Lorraine says, the consistency will help them get to know you.

    Question for you?

    What are the qualities you appreciate for the newsletters you follow and love?

    For me:

    Each of them provides something useful when I read them.

    They are entertaining or extremely well written and thought about (not just barfed into a long-winded letter).

    They are thought provoking, meaning I take them through my day with me.

    The person’s personality shines through, so it makes me feel connected and like “I kinda know them a bit.”

    They’re never salesy or pushy, even when they’re selling.

    What about you? 

    As for engagement in an email. I’m not 100% sure. But it’s worth experimenting and trying different things. Asking a question and requesting a response. Asking a skill-testing question and getting them to respond with their answer. Asking them to share a story. So many things you could to to attempt engagement. What ideas do you have?

     

     

    #33935

    Andy Freist
    Mountain Guide
    @andyfreist

    Yeah I agree that monthly is just too few and far between.

    Essentially, the way I see it, we are opening up a line of communication to nurture a relationship. More communication=better relationship (usually).

    Now, if you are doing more communicating, but what you are saying is either irrelevant or just TOO much, then you’ve got a problem.

    I think weekly is a great benchmark.

    The more targeted your list, the more often you can send highly specific/relevant content.

    If i have an immediate need/problem, and I get daily emails that help me with that, then AWESOME.

    If i HAD a problem, and i still get those same emails, what was once a huge help, is now a huge annoyance, and then i unsubscribe.

    So yes, start with weekly and go from there 🙂

    #33937

    Deanna Gibbons
    Adventurer
    @teenlaunchacademy

    The newsletters I count on and wait for every week are the ones that provide value to me. For me, it really is about whether they stay on topic. I think part of this is knowing your audience really well and asking them what they would like to read and see from you. My favorite newsletter, from byRegina.com, always has the most useful information and she is always asking for our advice and opinions on what we would like her to cover. Even though they tend to sometimes be a bit long, she packs them with so much usefulness.

    As for frequency, I always feel like weekly is best. I have several that I know come on certain days and am happy to see those emails come through. I usually read them right away and if I can, they are kept as unread in my inbox until I can get to them. (And I am really weird about keeping a clean inbox) Daily is just too much and I don’t have time to read them that often. (although I would read regina’s every day!) More than weekly and I lose interest.

    #41528

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    Anyone have any new insights on this topic?

    #41539

    Chris Gilmour
    Adventurer
    @ChrisG

    I’m still struggling with this one. I get pretty good open rates (around 60%) but only about 10% of ppl ever follow links, which I find interesting since I am providing the kind of content people signed up or and the 10% who are clicking links and going to the posts are giving great feedback on the quality of the content.

    I’m curious what kind of open rates and actual engagement rates others are getting?

    Cheers,
    Chris

    #41544

    Andy Freist
    Mountain Guide
    @andyfreist

    @chrisg 60% open rate and 10% click rate is insanely good.

    Keep doing whatever you’re doing. It’s working.

    With GEA, for our public emails/newsletter, we get on average ~20% open rate and ~2-3% click. That said, we’ve changed many things along the way and thus have not really stayed on course with what people may have expected awhile back. Though those numbers are pretty typical in the online biz industry, so it is what it is.

    Our focus isnt really on numbers, but more on creating resonance. Still figuring this one out 😉

    #41546

    Chris Gilmour
    Adventurer
    @ChrisG

    @andyfreist

    Thanks for sharing Andy, that is really helpful to hear. I guess with 10% open rates and good content that resonates with that 10 %, you just need a bit bigger of a list to reach enough of an audience that will engage.

    #41549

    Lorraine Watson
    Adventurer
    @lorrainewatson

    @chrisg – in any community, about 3-4% will actively participate. About 10%ish will lurk.

    There’s a movement afoot right now that is trying to leverage the adage that a smaller list of more interested people is far better than a larger list of fly-by-nighters. I took one class that used an example of a person doing very well in their business with an email list of about 70 … because those 70 people were very engaged and aligned with what the person was offering.

    You might enjoy these on the difference between lead generation and list-building. Numbers don’t mean sales.

    Lessons from Pre-$1Million Businesses with Breanne Dyck

    Lead Generation vs List Building

     

    They have some other great content on looking at what stage in the buying cycle your buyers are at and shifting from content to distribution (ie less content across more channels to reach a wider audience).

    #58999

    Ranger Boss Lady
    Mountain Guide
    @rangerbosslady

    Thats a great spin on quality vrs quantity @lorrainewatson. I’ve heard around the campfires you have been one of those great examples of one of them engaged adventurers!

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