New Home Forums Community, Engagement & Gamification How to Fascinate – words and phrases to capture your business

2 replies, 3 voices Last updated by  Bradley Morris 6 years, 9 months ago
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  • #53166

    Fiona McAllister
    Adventurer
    @fiona

    A useful tool that I came across about a year ago in Sally Hogshead’s Fascinate How to make your brand impossible to resist.

    I bought her book and took the free quiz online to help me get clarity on how to “brand” my message.

    I found it to be very accurate for the experience I will be creating that is emotion based.  For others of you who are making other transformations based on other techniques it might be worth checking out.

    The personality test http://www.howtofascinate.com/ and the business test http://brandfascination.com/ can give quite different results.  I found the personality one interesting and the business one accurate for the brand I want to create.

    The personality test you have to pay for, but the business one is still free as it is in beta.  I found it useful and accurate.  Her book also provides more details about this branding.

    https://www.amazon.com/Fascinate-Revised-Updated-Impossible-Resist/dp/0062206486/ref=sr_1_1?ie=UTF8&qid=1505842244&sr=8-1&keywords=fascinate+sally+hogshead

    #58997

    Ranger Boss Lady
    Mountain Guide
    @rangerbosslady

    Howdy, @fiona thanks for sharing this nugget that has helped you in the vast journey of branding one’s message.

    #59087

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    Thanks so much Fiona. Looks like fun!

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