A useful tool that I came across about a year ago in Sally Hogshead’s Fascinate How to make your brand impossible to resist.
I bought her book and took the free quiz online to help me get clarity on how to “brand” my message.
I found it to be very accurate for the experience I will be creating that is emotion based. For others of you who are making other transformations based on other techniques it might be worth checking out.
The personality test http://www.howtofascinate.com/ and the business test http://brandfascination.com/ can give quite different results. I found the personality one interesting and the business one accurate for the brand I want to create.
The personality test you have to pay for, but the business one is still free as it is in beta. I found it useful and accurate. Her book also provides more details about this branding.