New Home Forums Community, Engagement & Gamification How to Fascinate – words and phrases to capture your business

2 replies, 3 voices Last updated by  Bradley Morris 6 years, 9 months ago
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    Fiona McAllister

    A useful tool that I came across about a year ago in Sally Hogshead’s Fascinate How to make your brand impossible to resist.

    I bought her book and took the free quiz online to help me get clarity on how to “brand” my message.

    I found it to be very accurate for the experience I will be creating that is emotion based.  For others of you who are making other transformations based on other techniques it might be worth checking out.

    The personality test and the business test can give quite different results.  I found the personality one interesting and the business one accurate for the brand I want to create.

    The personality test you have to pay for, but the business one is still free as it is in beta.  I found it useful and accurate.  Her book also provides more details about this branding.


    Ranger Boss Lady
    Mountain Guide

    Howdy, @fiona thanks for sharing this nugget that has helped you in the vast journey of branding one’s message.


    Bradley Morris
    Mountain Guide

    Thanks so much Fiona. Looks like fun!

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