Jennifer Summerfeldt 7 years, 6 months ago-
Posts
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Hey Fellow Hikers,
After much help and back and forth with Lorraine, we came up with this tagline:
Healing After Birth: Reclaim your voice and feminine power to tell your new birth story
Let me know what you think:
- Is it clear?
- Does it only speak to ‘hippy’ types of mama’s or is it inclusive to ALL kinds of mama’s?
- What about taking out ‘feminine power’ from the equation and just focusing on voice and story?
- Is it missing something? What is it missing?
- Does it sound professional?
Currently, my marketing poster says: Healing After Birth: A Trauma-Informed Postpartum Group Program
* I was going for the professional feel, however, it is not solely for postpartum moms.
My wife, Celeste said “It’s too long.”
And “reclaim your voice” is assuming that the mother lost her voice, which may not be true.
She’s thinking about it.
Will get back to you.
She’s still thinking, but what about:
Healing After Birth: Reclaim your feminine power and tell your new birth story.
Jennifer @holdthepromisegmail-com – from a niching and POV perspective, you don’t want ALL mamas on the docks at Island A to get on your boat. Those who aren’t a fit for you hold great potential to disrupt the group and process for others, and they can be left feeling once again they can’t be helped. And you probably don’t want to maintain a boat big enough to hold them all anyway.
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This reply was modified 7 years, 7 months ago by
Lorraine Watson.
Okay I hear ya!
here is where I’m torn
I am offering a live program funded by a non for profit and creating an online version.
I want them to be fluid. They are the same program so I want the message and image to remain the same.
Here is what is common amongst those who attend –
– there is a sense that something was lost
– they didn’t get the birth they dreamed of
– loss of power voice and transformational process
– mostly attended by women who birthed with midwives
– deep desire to feel better about their birth and not fear giving birth again
Jennifer @holdthepromisegmail-com – based on what you said AND especially the fact the attendees had midwives involved, I really can’t see why either of these wouldn’t work for both in person and online:
Healing After Birth: Reclaim your feminine power and tell your new birth story
Healing After Birth: Reclaim your voice and feminine power to tell your new birth story
You’re already attracting the demographic that these would speak to. I was mulling earlier that there are likely a lot of women in this demographic who feel at a loss for not being able to find support from people who get them. They want something more aligned with their beliefs and not “clinical and cold”. That’s why I think with you speaking to the warmth and truth of the journey you see is possible, that’s what is going to connect. You’re moving into the relationship instead of staying at arm’s length. I can tell you which one I would be drawn to.
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This reply was modified 7 years, 7 months ago by Lorraine Watson.
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This reply was modified 7 years, 7 months ago by Lorraine Watson.
Hi Jennifer,
I have spent some time thinking about this. I love the first part of the title, Healing After Birth, because it is so clear. I like the last part “…to tell your new birth story.”
it’s is the middle that doesn’t quite zing for me. At first I thought the word “feminine” is too long and doesn’t have the right cadence so takes out the potential crispness of the tag line. the meaning is great just not the right word for it, it seems like. I can be hella wrong about that though.
then I thought, better to keep the power and leave out the voice. but then I remembered how almost all of the women clients I have had were allergic to or fearful of, or outright rejecting of themselves having power. Not so much that they had power, but calling or naming it as such. so yes important to keep in the feminine or some word like it to make power less scary.
Then I realized keeping in the voice part was important to keep in balance with the tell a new story part at the end.
So I kind of ended up with it isn’t quite right but I feel having the whole thing is better than taking any of it out.
You ask if there anything missing and when I read your list of the commonalities of who attends it does feel like it. the key emotional things that stand out for me in your list is that your clients are really wanting to feel better about their birth experience and to find what was lost. Also, again, with my experience of working with women, power is not what they usually think of wanting or at least they don’t call it that.
The benefits that feel more important for the tag line is that they find what is missing or lost, whatever it is, and that they will feel better about themselves, their body and their experience of their birth. I include their body, because so many of my friends and family felt like their body betrayed them while giving birth or post partum in some way.
You do sound professional and I don’t think it’s just attractive for hippy moms. But for both those questions the marketing visuals will more determine that, not the words so much.
I hope this helps you in your tagline quest. It is all just my two cents. Trust your instincts on this, since you know your attendees best.
Akasha
This is all wonderful feedback. Thanks for taking the time to share your thoughts Lorraine and Akasha.
Jennifer, you may want to select 5-10 women in your circles or clients you’ve worked with and ask them the same questions you posed to us here. That’ll give you a really solid gauge if these taglines are landing home 🙂
Again, so much helpful feedback here!
I appreciate the detailed response Akasha and including your experience working with mothers.
Something I wrote yesterday
Healing After Birth – A program that helps mothers feel better about their birth
OR
A trauma-informed program that helps mothers feel better about their birth
Very simple, and true.
They want to feel better… they just don’t know how or what they need to do to get there.
I also want to take out postpartum, because it is not just postpartum mothers who can benefit from this program.
In the sales page I can list the ‘symptoms’ and list what ‘feeling better’ can look like
Hi Jennifer,
Yes I like that way better. It describes more what your program’s benefit is.
However, I would not end with birth as the first part ends with birth. And it is too vague as it could refer to the person’s own birth.
so maybe “labor experience’? or birthing experience?
And though it isn’t a catchy short phrase, there is a simplicity and soothing quality to this last one that reaches out to someone feeling grief and loss and frustration around that experience.
And I support taking out “trauma-informed” as a phrase because just reading it, for me, re-invokes the feeling of trauma. Whereas, “feel better” invokes the feeling of feeling better.
Also, I think Bradley’s idea of running some taglines by your favourite graduates that are your ideal clients, would be great litmus tests.
You are almost there! I have found it is well worth the time and effort to get this part just right. If there is even a little bit of not being behind your title and tagline, it comes across when you are talking about or advertising it and people pick up on that.
Cheers!
Akasha
Hey Akasha, thank you again.
Yes, I also like it. Speaks to what is real for me and the mothers. And, truthfully this is what I would say to someone who asked me what I do… I help mothers feel better about their past childbirth experience.
They would say, what do you mean?
I would say, some mothers had a challenging, negative, and even traumatic childbirth and I help them process their birth, make sense out of the chaos, and reclaim what was lost.
For some mothers, they feel they lost their voice, or lost their ‘dream birth’, or lost feeling connected with their newborn at birth, or lost body health and confidence.
And the convo goes onwards from there…
I would not be able to say, without hesitation, I help mothers reclaim their voice and feminine power. I might say, some mothers feel like they gave their power away in birth and I help them get it back.
How do you do that?
I have created a program that in my opinion has been 18 years in the creation, that take mothers through a healing journey so they can tell a different birth story that feels authentic to them, and is no longer clouded by shame, fear, grief, or anger. I help them believe in their body again and believe in the power of both healing and birthing.
YES!! That is exactly it! Everything you wrote rings so true!
I love “childbirth experience”. That clarifies it so perfectly!
Brilliant!
WOOHOO!!! This feels so much better.
I love Akasha’s suggestion of “Birthing experience” because the focus is on healing from the experience.
Congratulations.
Got your name. Got your tagline. Got your theme. Got your course outline.
I guess it’s time to get filming, writing, creating, designing 😉
Yes, it is! I am really stoked and feel uber supported.
I know the hard work that lies ahead, since I have created a few courses in the past, and one is active on Thinkific right now.
I will likely use Thinkific again for this course.
I am holding my breath now, because I know I cannot move forward until I get a sale!!!
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