Bella602 5 years, 7 months ago-
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Hey all,
Does / did anyone else have a bit of an adverse affect to preselling their course?
I don’t mind telling others about my upcoming course. I don’t mind sharing that I’ll be having an introductory price. However, I do mind pre-selling when I don’t have an anticipated launch date. I have no idea if I’ll be able to afford all the costs for production at this point in time, thus delaying the process. I don’t know how long production will take to animate my characters. I’m not sure of the place to host the course as I have opt-in, eCommerce, and automated emails on my “Coaches Console” platform but don’t know if it can handle such a thing.
With so many unknown variables to deal with, I’m not sure I’ll ever get out of this smelly swamp.
I look forward to getting some sage advice so I don’t sink deeper in.
Thanks so much.
Monika
The pre-sell is not mandatory. It’s what funded us to build all that you see here. We made about $30,000 in pre-sales. Approx 75 people at $300 for pre-sale price. That’s why this place exists. We never could have done it without that seed money. And what you find when you do pre-sales is you are suddenly accountable to real customers and they are waiting for the product, which means you do whatever it takes to get’er done. If you work well under pressure, like us, then this is great. However, if it’s causing you to feel super anxious, then do all that you can to do as much research as you can with your ideal audience ot make sure there is a need/want for this course before putting in all the time and effort. Do as much validating that this idea is wanted.
Another great way to validate is to offer a “Workshop” or “Webinar” version of it. Don’t worry about theme’fying it. Just test the curriculum and marketing out to see how it lands and performs. Then once you know you’ve got a winner, then make the full course you’re thinking of.
VALIDATION IS KEY!
@monika If you feel that you have too many unknown variables to I think it is a good idea to solve the big ones first – or to be 100% sure that you solve them before your customer shall have your course.
I think that your intuition gives you some good tips right now. When you’re listening to your intuition, the most of the fear for the future will disappear.
Make a to-do list and taking the most important first, and find the people that can help you to get the information you need. As Bradley said it is not so important what you can, it is to know the right people.
Good luck – You do it well – But remember no one can run to the top of the mountain!
Hi Monika,
I spent much time on pre sales and in the end decided to do plenty of research to be sure what I am doing is actually needed, leaving the pre sales until later.
Once I relaxed I found it easier to move on, and also speak about what my intentions are, thus gaining more interest in the course. I don’t think there is a general ‘right’ way to go about it all. Each of us are individual, which is what makes this journey so great.
Keep moving up………. your way, and your pace x
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