Hey Bobbie Jo, I just went through your whole course. Overall, it was AWESOME. I loved it. I stayed engaged and really enjoyed all the videos. You did a great job keeping them short, potent and to the point. Your editing and voice overs were also great.

You actually made me laugh out loud in the Myths video where you did the voice over of trying to get comfortable and all the things going on inside their mind. That was awesome.

My main constructive feedback is:

1. The home page where you talk about the course could be refined. Above the sign-up needs a bolded, clear call to action of what are they signing up for and what result will they get out of it.

2. That home page would be even better if there was a little video of you inviting them into the course and telling them about it.

3. I love that you used our “Walk in the Park” model. It worked really well for this.

4. If you can, I recommend embedding auto-responders into this. If you use Active Campaign, then you’ll be able to use tags and send emails to folks based on actions they don’t take or do take.

EXAMPLE: They sign up and get to lesson 3. You could have a lesson 4 reminder email go out the following day.

5. The 3 meditations were great, but listening on my computer speakers (which aren’t great), i really had to strain my ears to hear. It wasn’t til I put headphones on that I could hear it well. I suggest you let people know that using headphones is recommended for best meditation experience. You may also want to see if you can increase the volume in post production.

6. The resources page, you may want to bold each of the titles for the resources you share.

7. What is the final call to action? What are they to do once they are done. Obviously, eventually there will be a paid course. But for now, what are they to do? Perhaps you invite them to a private Facebook group OR a monthly live webinar meditation OR ……..? How do they continue the journey with YOU?

8. After writing that I remembered the breath meditation you are giving away. That’s great too. (so discard above if you want OR brainstorm what else you can offer while building the main program)

9. (after thoughts) The sign up process was a little clunky. I put in the name and password given and it said, “Success, please wait.” I waited and nothing happened. It wasn’t til I refreshed the page that it gave me access. May want to see if other people get that same issue.

10. The image on your opt-in page should not be clickable. Make it so that it’s embedded and that if someone does click on it, nothing happens.

Those are the main pieces of feedback from me at this point.

I think if you keep refining your overall website you’re just going to keep polishing this offering and gift.

My question:

What are THREE ways/places you are going to promote this offering?

What is ONE new, comfort-zone stretching thing you can do to get this offering in front of new people?

Way to go Bobbie Jo. I can see how much work out put into this and I have no doubt your tribe is going to love it.

• This reply was modified 7 years, 10 months ago by  Bradley Morris.

Hey BJ,

With regards to your tech and design, my feeling is switching it over to Teachable may be a really good bet (taking it off your main wordpress site). The design, experience and flow will probably come across as much more professional and user friendly. You’ll also be able to offer it as a free program (which means Teachable won’t charge you $$$). Setting it up with them will give you the ability to have auto-responders for all the people who sign up for the free offering too.

That said, if you’re wanting it to be “No Opt-in” like we did, then Teachable likely won’t work.

I’ll have to pass it onto @andyfreist to offer you suggestions on what to do if you stick with the same tech, cuz I don’t know anything about the software you used. What I liked about it was the feeling of marketing as complete and moving on (which you’d get to do using teachable).

Sounds like a good start on the marketing front.

Once you do all of that as tests and then do some refining, I highly recommend reaching out to book yourself for interviews on podcasts and radio shows   🙂

My gut feeling is to just set it up as a free course on teachable… people are used to needing to register for courses, and you can also build your list. Teachable will be easier and quicker to get something up that looks polished and pro.

if you don’t want people to need to sign up or opt-in, then I’d definitely not have it set up with wpcourseware. Sharing accounts is never a good idea..

due to the progressive nature of a course, it would be hard to make a good experience without some type of login.

i think teachable is a great option for this specific situation 🙂

Awesome news BJ. I can’t wait to see the next version of it!