February 10, 2016 at 7:10 am #16381
I really love “Better than an Elevator Speech” as a title and am going to stick with it. I have had the domain name for ages and the phrase really does connect to my target market.
The taglines I am having more difficulty with. My target market is rational thinkers who don’t realize that they need to have emotional resonance in their conversations with potential clients in order to make the connections they want, so too much imagery, poetics, or metaphor drives them away. Although I like the Odyssey theme I came up with earlier, putting it front and centre will drive off the people I want to work with. I need it to function as an undercurrent.
1) Networking Conversations that Flow
2) Getting From “What Do You Do?” To “I Want to Work With You” with Ease
3) Easy Conversations that Attract Clients
4) Master the Art of Client Attracting Conversations
5) From Canned and Corny to Conversational and CompellingFebruary 11, 2016 at 7:29 pm #16646
These are great Kate.
My favourite is:
Getting From “What Do You Do?” To “I Want to Work With You” with Ease
I might even take off “with ease.” Then you have the “What do you do to I want to work with you” which is a nice little rhyming flow.
I think it’s brilliant. I’d keep it for now and if something better comes up in the creative process, then you can switch it. Great job!February 11, 2016 at 9:18 pm #16659
@kate_arms: I really like “Better than an elevator speech” – resonates.
A couple plays on #4 would be “Attracting clients through conversations” or “The art of attracting clients through conversations” … you’d have me 98% sold.February 11, 2016 at 10:05 pm #16672
Andy FreistMountain Guide@andyfreist
Lorraine is right on the money..
Better Than An Elevator Speech – Attracting Clients Through The Art of Conversation
…and possibly trying other words besides “attract”.. maybe “creating clients”February 12, 2016 at 4:20 am #16686
I definitely need to avoid the word “attract”. Anything that even hints at Law of Attraction stuff will send my ideal clients running for the hills.February 12, 2016 at 4:24 am #16688
Creating clients seems manipulative. But a synonym for enrolling would be in the right direction.
I can tell what I was listening to while brainstorming by what I got stuck on. I think I am going to listen to something that is really in the head space of my ideal clients and brainstorm again and see what comes.February 12, 2016 at 8:40 am #16695
Andy FreistMountain Guide@andyfreist
Maybe even going more in the direction of “earning” or “entrusting”.. Essentially, what you are teaching is how to use conversation to build relationships/friendships that may lead to a client relationship. In my view, whats happening is you are establishing resonance, trustworthiness and friendliness.
People work with and recommend people they know, like and trust. Friends.
So its almost like “master the art of conversation and never need to find a client again”
The needing clients issue becomes a non-issue when you become a master of relationships.February 12, 2016 at 9:49 am #16700
Okay, I am now officially on board with the “Attracting Clients Through The Art of Conversation”
and agree, attracting is not the right word.
You’ve all won me over!February 12, 2016 at 2:10 pm #16724
I love “The Art of Conversation”! That part is a keeper for sure.February 15, 2016 at 7:39 pm #17160
Does “engaging” or building do it … “engaging clients with the art of conversation” or “building relationships through the art of conversation”
Like your idea of listening to something that your ideal clients would.
Also like your example of the importance of knowing the language of your ideal clients. I found nothing wrong with the word attracting, but it would form a negative connotation for them. Understand why you would want to steer clear of the word.February 16, 2016 at 11:27 am #17241
“Engaging Clients Through the Art of Conversation” or “Enrolling Clients Through the Art of Conversation” is a lot better. Thanks.February 17, 2016 at 12:20 pm #17363
My vote is for engaging over enrolling, enrolling sounds like a gym membership or school and is quite specificFebruary 17, 2016 at 4:37 pm #17405
I agree with Catherine. I like Engaging too. Awesome tagline @kate_arms!!February 17, 2016 at 5:51 pm #17428
Enrolling clients is exactly the problem that my target audience is trying to solve. Engaging is wishy-washy. Engaging clients sounds like they are already clients and the problem my course solves is getting clients. It isn’t about keeping clients interested once you have them, which is what “engaging clients” sounds like to me.February 17, 2016 at 5:57 pm #17430
The material is the course can be used for any form of business building conversation, though. Getting clients, building relationships with collaborators, or other networking goals. Maybe it needs to be a more general tag line that gets at business building generally. I can’t decide.
Maybe go for something more like
Better Than an Elevator Speech: Growing Your Business Through The Lost Art of Conversations
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