I’m having my mind blown wide open by an amazing book (I’m listening to audio version on Audibles and taking notes as I go) and accompanying free website/software for learning to tell your businesses Hero’s Journey with your customer as the Hero. I had to share and HIGHLY recommend. It is making me revision everything.
The books is “Building A Story Brand” by Donald Miller
THanks for this, I’m definitely going to read/listen to the book. Storytelling for our brand does not come easily for me, though we have a great story to share so this is something I’m really going to focus on in 2018. Great resource and well timed for us!
@chrisg – I saw this post while cruising the campfires this weekend and I’m so glad I did! After watching the free mini-course I, too, was blown away by the power and simplicity of this approach. After watching the 3 videos, I already have a clearer and more concise vision of what I’ll be putting on my sales page. Refreshing! I’ve requested the book from my library.