New Home Forums Course Ideas & Outlines "Begin With Being" – tag lines

32 replies, 6 voices Last updated by  Bradley Morris 8 years, 4 months ago
Viewing 15 posts - 16 through 30 (of 33 total)
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  • #19368

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    I totally see where you’re going with the taglines Lorraine. None of them have the stick factor (yet). They’re close. I find taglines that say less with more is the most potent. So try not being so ‘wordy.’ I am going to think up some taglines and get back to you.

    A few popped into my head (see below).

    Begin with Being: Embracing the Unknown as you Enter Life’s Next Great Chapter

    Begin with Being: Finding Strength in Yourself as you Embrace the Unknown

    Begin with Being: A Practical Guide for Finding Yourself through Great Life’s Big Changes

    I’ll be back with more. Let me know if any of these are heading in the right direction though.

    #19409

    Lorraine Watson
    Adventurer
    @lorrainewatson

    Thanks @bradleytmorris! Agree about trying to hit that sweet spot of hitting the core in few words

    I’m going to blather out loud here, pinging off your suggestions for greater distinctions and clarity. There’s a bit of resonance with the first two, the first more than the second:

    Begin with Being: Embracing the Unknown as you Enter Life’s Next Great Chapter

    Begin with Being: Finding Strength in Yourself as you Embrace the Unknown

    – managing / embracing the unknown is a by-product of the process. You can embrace the unknown because you have yourself as a stake in the ground to orient around.
    – “the next chapter” is definitely part of what they are trying to navigate towards, they know this is what’s ahead and not sure what it looks like or how to get there. My message is the key to getting there is knowing and being yourself

    This one is off in a different direction:

    Begin with Being: A Practical Guide for Finding Yourself through Great Life’s Big Changes

    – they happen to be at a point of change (eg death, divorce, illness, empty nest) or thinking about change (eg thinking of a career change, hate job, feeling stuck, want to explore different interests), but they’re focused more about life and “who they want to be when they grow up” afterwards than getting through this time. I suppose you could say they are more interested in the transformation than transition.
    – I focus on how to recognize clues, messages and signals in every day ordinary events as fodder for getting to know yourself better and paying attention to what’s appearing. The big events are just big signals or messages.

    I went dug up some interview questions I did last year about this time. Here’s what people thought I did (in their words):

    – help people discover their true selves, find their way back to themselves
    – help people find the spark inside themselves and lay claim to what lights them up
    – help guide people back on track with their lives when they have gone off course
    – a beacon to help steer others into their purpose, their bliss, their passion so hey can follow it

    I assume these would point to the key transformation that should be incorporated in the tagline.

    #19418

    Lorraine Watson
    Adventurer
    @lorrainewatson

    any of these getting stickier?
     

    Begin With Being: Your next great chapter starts with you

    Begin With Being: Writing your next great chapter starts with you

    Begin With Being: Re-discovering you are the Light to guide your way forward

    Begin With Being: Discovering how you are the Light to guide your way forward

    Begin With Being: Putting your life back on track by bringing yourself to Life

    Begin With Being: Re-discovering your Light to guide your next greatest life

     
     
    Edit: ran this by a couple of friends, not necessarily in my direct audience, and they led to:

     
    Begin With Being: Discover what Lights you up inside and step [fully ?] into the next chapter of your Life

     
    and the plain jane version

     
    Begin With Being: You Can’t Know What to Do Until You Know Who You Are

     
     

    PS: Asking those who are non-peeps has both advantages and disadvantages

    #19484

    Andy Freist
    Mountain Guide
    @andyfreist

    I agree with your friends:

    Begin With Being: Discover what lights you up inside and step [fully ?] into the next chapter of your life

    That one is definitely the most descriptive and to-the-point. The other ones are a bit more vague. We want our tagline to be very clear and specific.

    One thing that could help too is to reference your WHO.. Its not clear if this is for teenagers going to college, or seniors going into retirement (or any other possibility). And it does make a big difference 😉

    Something like:

    Begin With Being: The [WHO]’s guide to discovering what lights you up inside and stepping fully into the next chapter of your life.

    #19508

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    DIGGING THIS!

    Begin With Being: The [WHO]’s guide to discovering what lights you up inside and stepping fully into the next chapter of your life.

    Can you identify your WHO in 1-3 words max?

    #19511

    Lorraine Watson
    Adventurer
    @lorrainewatson

    Thanks @andyfreist and @bradleytmorris – appreciate you sticking this out with me!!

    Begin With Being: The [WHO]’s guide to discovering what lights you up inside and stepping fully into the next chapter of your life.

    Can you identify your WHO in 1-3 words max?

     

    if I wanted to be real polarizing, I’d use the “d” word and say:

    Begin With Being: the journey for disheartened career women to discover what lights you up inside and step fully into the next chapter of your life.

    #19518

    Andy Freist
    Mountain Guide
    @andyfreist

    There we go!

    Its feeling a bit long and “meandery” now, so let’s tighten it up a bit..

    All the elements are there.. That much is solid. Now its just a matter of distilling it down so that its easy to read and take in..

    Try a few different variations using those key elements of

    • disheartened career women
    • what lights you up in side
    • next chapter of your life

    You may want to try coming up with more compact variations of each of those three key elements, and also explore how to connect them in a way that flows nicely.

    Experimentation is the key!

    #19520

    Lorraine Watson
    Adventurer
    @lorrainewatson

    You’re a tough one @andyfresit!!
     

    I’ll be back. The drawing board needs sorting out. Going compact seems to be allowing vagueness to creep back in.

    #19522

    Lorraine Watson
    Adventurer
    @lorrainewatson

    Ugggh … in going compact it became vague enough for not intended interpretations so I added some elements which may have made it wordy in again. Thoughts @andyfreist, @bradleytmorris and @sharynwa?

     

    Begin With Being: a mid-life woman’s journey to re-ignite inside and step fully into what’s next with purpose and direction
     

    Begin With Being: a mid-life woman’s journey of self-discovery and step fully into what’s next with purpose and direction
     
    Begin With Being: a mid-life woman’s journey of re-discovery to step fully into what’s next with purpose and direction

    #19531

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    Begin With Being: The Mid-life Woman’s guide to discovering what lights her up inside and stepping confidently into her life’s next great chapter!

    Begin With Being: The Mid-life Woman’s guide to discovering what lights her up inside and stepping confidently into her life’s next great chapter with purpose and direction.

    ???

    #19550

    Lorraine Watson
    Adventurer
    @lorrainewatson

    Asked for feedback from client of mine and she took it in a different direction:
     

    Begin With Being: a guided exploration of purpose for mid life women seeking clarity, direction and confidence for what’s next

    Or

    Begin With Being: a guided exploration of purpose for mid life women seeking clarity, direction and confidence to step into what’s next

     
     

    [Edit:] And from another friend (who happens to be a professional writer and editor):
     

    Begin With Being — a mid-life woman’s journey of re-discovery. How to step fully into what’s next with purpose and direction.

     
     

    Or combining the two:

    Begin With Being — a mid-life woman’s journey of re-discovery. Step fully into what’s next with clarity, purpose and direction.

    #19557

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    LOVE IT! My new favourite:

    Begin With Being: a guided exploration of purpose for mid life women seeking clarity, direction and confidence to step into what’s next

    Isn’t it fun to have a whole bunch of eyes offering you unique perspectives 🙂

    #19562

    Lorraine Watson
    Adventurer
    @lorrainewatson

    @bradleytmorris – don’t know if you saw this one I added in possibly while you were typing.
     

    And from another friend (who happens to be a professional writer and editor):

     
    Begin With Being — a mid-life woman’s journey of re-discovery. How to step fully into what’s next with purpose and direction.

     
     

    Or combining the two:

    Begin With Being — a mid-life woman’s journey of re-discovery. Step fully into what’s next with clarity, purpose and direction.

    #19588

    Lorraine Watson
    Adventurer
    @lorrainewatson

    Okie dokie … running through the gamut of options with another patient person came up with this fiddle:
     
     
    Begin With Being — a woman’s mid-life guided journey of re-discovery. Step fully into what’s next with clarity, purpose and direction.

    #19603

    Stephanie
    Adventurer
    @sssheely

    I love watching this process and how it has come together more and more each day.

    My favorites? Begin With Being: The mid-life woman’s guide to discovering what lights her up inside and stepping fully into the next chapter of her life.

    or Begin with Being: The career-woman’s guide to discovering what lights her up inside and stepping fully in the next chapter of her life.

    or Begin With Being — a mid-life woman’s journey of re-discovery. How to step fully into what’s next with purpose and direction.

    I feel like all of these sing, and I love them. Good work!

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