My two biggest takeaways, which are really just great reminders as I’ve already heard this info over and over again is:
1. The 80/20 rule – 80% of our results come from 20% of our effort. Identify what that 20% is and do it 80% of the time. Rinse and repeat 🙂 If it can be automated, automate it. If someone can do it as good as me or better, outsource it.
2. Every business is in the marketing business. How we communicate and package our products/services/offerings is the make-or-break variable. The 80/20 rule is directly applicable here. Success seems to be 80% marketing / 20% product. You can have a crap product yet be totally successful through marketing. You can have an amazing product, but have a total failure if you dont market correctly. Of course quality and integrity is extremely important.. but this is a good reminder in “done is better than perfect”. Its far more effective to work on our communication and marketing skills than to spin our wheels trying to make “the perfect product”.