Andy Freist 9 years ago-
Posts
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So based on the spreadsheet, I should focus on getting 2 out of 3 of my lower-level 2nd tier courses done first. These are a 28-day preconception cleanse and a postpartum healing course. The third would be a glowing goddess pregnancy journey course. But the first two have a slight upper hand with my being more of an expert on them and having a higher profitability potential, I think. I see these as relatively quick and easy to create, though with my schedule it will probably still take most of the year to get them both done.
The thing is, if I was clearer on exactly what to do with my 4-month+ upper-end offer, it would ideally be the most profitable of the courses and therefore, the higher scorer. But my upper-end offer(s) still feels elusive to me.
I want it to be based off of the “Calling in your soul baby” concept and include nutritional, physical healing as well as motherhood and soul-purpose vision-questing. But I don’t know if I should focus on the preconception angle and just offer a 4-month transformation there, or if there is a way to offer it as a course for women at any starting point along the preconception-to-motherhood continuum. My original idea was to do the latter, though upon further reflection, I don’t quite know how that would work, or if I’d have to create 3 more coinciding 4-month long programs for each point on the journey. Any ideas @bradleytmorris or others on how to work this one out?
My encouragement to you @sssheely is to go with the vision that feels most clear at this time. Save yourself from confusion. Do the one that you said would be the easiest and most profitable to start. Learn to create your course and I’m sure as you go and as life happens, the clarity that’s needed will be provided for your others.
As for the “4-month question.” What do you feel your customer will want? Who is your WHO for his eCourse?
@bradleytmorris My WHO is women trying to conceive, already pregnant or in the postpartum period who want to revitalize their bodies and souls after a lifetime of living in a toxic world so they can create the sacred space within to grow and nurture happy, healthy babies.
Depending on the stage they are in, they will have some similar needs and some different needs. A woman starting in the preconception stage will want help in all three stages, but a woman who is already pregnant or has already given birth may not be interested in the previous stages unless she plans to have another child.
So trying to make one course that can meet the needs and desires of women at all three stages could be a challenge. I think you are right it’s wise to just focus on the more straight-forward courses first. Perhaps I will gain more clarity as I go. Thank you very much for the feedback 🙂
Yes narrow your focus to one of the areas and flesh it out fully 🙂 that will make it way easier! and if you start with pre conception, you will have clients ready for your post partum course in 9 months… which will give you time to develop round two!
If you’re thinking long-term with this course @sssheely and instead of just one course, you are building a series of courses that support mothers through all the different stages of pregnancy, where would you start? (one for each trimester perhaps?)
Or is there a simple way to craft a 9-month course. Each month, with its own bundle of lessons, videos and supporting tools..?
Just dropping ideas into the bucket for you.
The more specific you get with the focus of your course(s), the easier it will be to know exactly what needs to happen and exactly how to communicate/sell/market it.
I agree with what Sarah said – narrow down, focus and flesh out your ideas – and starting with pre-conception seems logical since youll indeed have potential clients ready for your later courses..
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