New Home Forums Sales & Marketing northern star sales letter

4 replies, 2 voices Last updated by  Laurie 6 years, 1 month ago
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  • #22522

    Laurie
    Adventurer
    @laurieszott

    Under revision- thanks so much Bradley for your great comments.

    #22757

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    @laurieszott, you have done a beautiful job weaving story with what you do in this write-up. There is so much that you’ve shared, it’s wonderful.

    I know you asked the question: How do I use all this, where does it go, etc…?

    What you’ve fleshed out here IS YOUR CONVERSATION that you need to be having with folks. Sharing this story and small pieces of it wherever your Ultimate Who hangs out.

    On today’s coaching call we’ll go deeper into it.

    You will also use this on your Sales Page, in marketing emails you send out, blog articles.

    The purpose of this exercise is/was to help you create a deep and meaningful connection and to flesh out HOW you want to be communicating and sharing with your people. You’ve done an acceptional job.

    I’m curious how it felt for you writing this long-version story/sales experience/connection letter?

    #22773

    Laurie
    Adventurer
    @laurieszott

    Thanks Bradley it has been fun coming up with a theme to package all of the information into. It was fun writing the long experience-it’s the shorter version, I’m now stumbling on. Your input meant a lot.

    #22817

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    Something that might help is to write out a list of questions you’d want to answer for your customer.

    Well who are you?
    Why are you teaching this topic?
    Why’d you create this eCourse?
    What are your credentials or how long have you been doing this?
    What makes your course different or better?
    Why would I want to pay you my money?
    What’s this course all about?
    What will I learn?
    What are some specific benefits if I sign up with you?
    What sort of results have you gotten other people? (stories and testimonials)

    If you break it down into just answering questions, that’ll give you a storehouse of answers for all of the ways you’re going to spark this conversation and create sales content. 🙂

    Hope this helps make the breakdown process simpler.

    #22825

    Laurie
    Adventurer
    @laurieszott

    Thanks Bradley- That is great. One of these days, when I have a little time I will try to shorten it up with distinct answers.

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