March 18, 2017 at 2:44 pm #36085
1) What is the final destination or transformation you are leading your customers to?
Top level type stuff:
* to feel excited about writing stories that make a difference;
* to have the skills and confidence to be an excellent interpretive writer;
* to be “ravenous for writing” (hungry to experiment and explore, both forms/story types/approaches/mediums and their voice/their writing/their stories that can and will change the world).
AND specific skills, e.g.:
Understanding basic interp principles, POETRY of interp, esp. interpretive themes;
Tools for dealing with “creative anxiety”/resistance (inner critic)/writers block;
Specific tools/techniques to strengthen writing (for clarity, power, effectiveness, etc.);
Techniques for dealing with feedback (giving and getting) with confidence and grace.
2) What is your customer ACTUALLY paying for?
Guidance to get to where they need to be faster–while producing better work and having more fun (possibly even getting a raise)–which they can do because they have better skills, more confidence, better understanding of how to apply interp principles to story-making/writing.
3) What tools, techniques, exercises or processes do you KNOW you will need to include to take them from where they are, to the end transformation?
Writing practice–different kinds of writing exercises:
* Some develop specific skills (e.g., Verb Volts, Electric Lemons);
* Some push certain concepts (Elder Letter/POV, for example) at the same time they encourage creative risk-taking;
* Some train observational skills and writing technique (Long and Short of It/Outside Observation);
ALSO: Critique technique–how to provide feedback that is helpful (my rules of the road about that);
ALSO: How to share your work (drek warning stuff)
ALSO: (at least in longer courses): issues of organization (the beginning isn’t always the beginning, etc.)
4) Make a list of the tangible benefits they’ll receive from going through your eCourse. How will this course idea benefit or improve their lives (mention the subtle AND obvious shifts that will take place).
* Tools and techniques to improve ideation/writing and creation of interp materials in the various types of media (my freebie/intro course will apply to all types of media; my one-day equivalent will apply to most common types of interp media; later courses will apply to specific forms/types/media, e.g., plays, website pages, wayside signs, etc.);
* Ability to gather and use feedback;
* Tools and techniques to identify and develop strong interpretive stories.
All of which lead to:
* Improved confidence in writing and editing, which is a transformation/benefit in and of itself for many people;
* More efficient and effective creative and program development process, which decreases stress, improves program development, increases enjoyment, and adds value for both writer and employer/site;
* Improved “end product,” which increases writer’s value to their employer/site (and therefore may result in benefits such as improved job security, promotions, etc.).
In addition, all of these skills and their benefits carry over into other fields; they can also enrich the student’s life beyond work.
5) Describe what their life will look like after going through your course. What has changed or improved?
Write it as a short story about the student’s transformation OR as a testimonial they send you.
This “testimonial” is a compilation/combination from evaluations rec’d after workshops/conference breakout sessions on same topic/similar structure to what I’m hoping to develop in eCourse:
I am excited to write, more open to writing; I realize how much work and practice it takes to be really good at this job. I’m more aware of writing tools and how to approach creativity; I have more enthusiasm about doing a better job and an improved toolbox for creating interpretive writing. I now have clear and tangible tools to help my writing as well as the freedom to trust my own creativity. I’ll be better able to bring interpretive storytelling to my site; I’m a better asset to my agency; more accepting my voice and my abilities; able to take my writing from “flat to full.”March 20, 2017 at 11:08 am #36182
Bradley MorrisMountain Guide@bradleytmorris
Questions and Feedback:
- When you say “write stories that make a difference,” I’d love to know what “make a difference means.” 😉
- Love the next two points under that one.
- Love all the tools and skills you have for digging into their creativity.
- The getting a “pay raise” piece is GREAT!
- So many wonderful and useful benefits that you’re covering. I’m excited for your students!
- Beautiful testimonial/transformation too.
Thanks so much for sharing the transformation. Hopefully you’re feeling much better about how potent this process is going to be for your students!
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