New Home Forums Sales & Marketing ACD's of Chords – Validation Please

15 replies, 7 voices Last updated by  Ranger Boss Lady 5 years, 6 months ago
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  • #80853

    Jonathan
    Adventurer
    @jonathan@jstewartmusic.com

    What your course is called (name and tagline).
    The ACD’s of Open Chords – Learn Open Chords, and Learn ‘em Quick!

    Who you made it for (what they’re wanting).
    This free course is for the living room guitarist who’s tired of looking at their guitar gathering dust. They want to learn guitar but they don’t have the time to watch hour long videos explaining the theory of every single chord.
    What the transformation is you’re providing (results).
    By the end of this course, you’ll know the names and how to play 6 open chords:

    • G
    • C
    • D
    • Em
    • Am
    • A

    You’ll also receive a simple checklist to help solve the most common problems when learning the chords (fret buzz, dead notes, finger soreness) etc.

    How long the course will take them to go through.
    This course is under 10 minutes long, it’ll take you through what you need without any additional nonsense.

    A list of some of the tools or lessons you’ll take them through.

    • Chord Charts for All Open Chords Known
    • Step By Step Guide For Each Of The 6 Chords
    • Checklist To Solve Most Issues and Problems Beginner Guitarists Face
    • A 5 Minute Practice Guide As A Bonus.

    Your theme and how that weaves into the experience.

    The main focus with The Busy Guitarist is to teach you how to play guitar without giving you 15-20 minutes lessons. I know you’re busy, and you can’t be sitting and watching tons of videos to learn a simple chord. So my promise to you is to give you all the tools to do the work, without to much information.

    This course is for those who just want to play guitar! They don’t have time to spend 20+ years practicing and honing their craft they want to know:

    • What To Play
    • How To Play It
    • When To Play It

    This is exactly what I’m providing with this course:

    No: Excessive Talking
    No: Over The Top Flashy Graphics
    No: Rambling!
    No: Over-explaining
    Yes: Simplicity
    Yes: Answers, not more questions
    Yes: Real Support!

    Anything else you feel necessary to share.
    This course has been designed, to be a quick and simple tour of how to play chords, it’s not for people who want and crave tons of information. It’s the answers and only the answers!

    #80863

    Paulo Ouellet
    Adventurer
    @paulo

    Will  I be able to play a song after this walk in the park?

    #80865

    Jonathan
    Adventurer
    @jonathan@jstewartmusic.com

    Will I be able to play a song after this walk in the park?

    @paulo With the chords you will be able to play a number of songs, however you won’t be taught how to play any in this course (as there is a lot to learn when it comes to changing between chords and that’ll be covered in my next course).

    #80871

    Laura Koller
    Adventurer
    @laurakoller

    I love the simple, no-nonsense approach.  I do like @Paulo ‘s question.  Can you suggest or link to a song or two that people can practice their open chords?  Even if they can’t play EVERY chord in the song, being able to play the same one every time it comes up in a song could feel like a great accomplishment.  Just an idea 😉  (You know – because you need more to think about on top of everything you’re already thinking about.)

    #80874

    Paulo Ouellet
    Adventurer
    @paulo

    I have a guitar that is collecting dust. What I want is to be able to play a song at some point. Can you link your process to me being able to eventually play something. As in why is your process more effective than just trying to play a song, and what will I get out of it in the long run. Will it give me a stronger base that will allow me to learn to play songs more easily later on? I have tried downloading a song and just learning each cord and playing the song. Is your process more effective? how and why?

    #80882

    Jonathan
    Adventurer
    @jonathan@jstewartmusic.com

    I have a guitar that is collecting dust. What I want is to be able to play a song at some point… As in why is your process more effective than just trying to play a song, and what will I get out of it in the long run.

    By learning a selection of chords, you’ll be able to go to your guitar and start playing each chord in turn, the course gives you the tips you need to overcome issues such as buzzing frets, and discomfort. It’s also being given in a shortened format vs what would normally take far longer to teach.

    The course itself is designed for people who don’t have much free time to spend trying to work out chords as they go but want to have all the chords they need accessible in 1 place (which’ll be a simple PDF).

    Will it give me a stronger base that will allow me to learn to play songs more easily later on?

    Yes indeed, as the course includes all the open chords you need to know, and you get a step by step process on how to read a chord chart, and what position your fingers go in for each chord.

    I have tried downloading a song and just learning each cord and playing the song. Is your process more effective? how and why?

    How did you find that process of learning each chord and playing along with the song? Did you feel comfortable where your finger was going? Did you know which fingers to use for each chord. If so than this course is definitely not for someone like  yourself (however my other course will be…)

    The process I teach is designed to almost take you by the hand, tell you exactly where to put your fingers, and what fingers to use instead of having to fumble around attempting to know which is your 1st finger, and which fret it goes on. It’s demonstrated as I do in all lessons I teach (physical as well).

    If you’re after learning full songs than my next course is more something you’d want to see.

    I do think I need to slightly refine my audience based on your reactions, as it feels currently I’m sharing it with living room guitarists who have already picked up the guitar before, when really it’s designed for someone who hasn’t and has hidden away from playing due to feeling overwhelmed because they aren’t sure where to place their fingers!

    Thanks for your advice again! 🙂 I’ll get tweaking 😀

    #80886

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    This is soooooo good for your first walk in the park. What a wonderful way to get newbies into your work and teaching style, community and paid courses. Way to go!

    #80894

    Stavido
    Adventurer
    @Stavido

    @jonathan@jste, if you don’t teach them any specific songs, maybe you can at least show them how they play most pop songs with only four chords: E, B, C#mi and A (or for more open chording G,C,D,Em) . I have seen different treatments of this over the years, but these guys from Australia are pretty funny. I wouldn’t link to it as many of you competitors are already doing that.

    Maybe include a free song chart with these chords, so people can apply it right away as @paulo suggests.

    #80900

    Jonathan
    Adventurer
    @jonathan@jstewartmusic.com

    @stavido: Hey, thanks for the feedback, this course is designed to be a very simple introduction to the guitar – I’m definitely going to add in a free song chart for the chords, that’s a brilliant idea to help get people play immediately.

    However, in terms of teaching them how to play along with the pop chord progression that will be done with my bigger course here this is where I use the methods I’ve been teaching for a while now, to take students through changing between the pop chord progression, and I do indeed link to the Axis Of Awesome in my teaching as an example (their own video however not this live version).

    I think I’m lacking a ton of clarity here as it appears I’m trying to teach people how to completely play the chords, I need to do a little bit of re-wording to make it a little clearer.

    The aim for this course (in the business sense) is that it’ll be the gateway into not only my teaching style (short and simple) and also the teaching methods I use. (more on that shortly…)

    It sounds like you know how to play the guitar, and it’s really common as a guitarist to think it’s relatively simple however in the short time I’ve spent learning. Students don’t even know how to play the chords, let alone string them together.

    The way guitar is taught currently is that learning to play and changing between chords is 1 lesson, however this can be incredibly overwhelming for students when they first learn. They can’t feel their way around a fretboard, and to change between chords they often have to move multiple fingers which new players find hard to do, also often they have no idea what they name of the chord they are even playing is (which before I gave a live lesson to @bradleytmorris I had taken that for granted as a musician myself).

    This first introductory course, is based up a learning technique known as scaffolding in which it enables a child or novice to solve a task or achieve a goal that would be beyond his unassisted efforts. (Wood et al. (1976, p. 90))

    As they note, scaffolds require the adult’s “controlling those elements of the task that are initially beyond the learner’s capability, thus permitting him to concentrate upon and complete only those elements that are within his range of competence” (p. 90).

    The highlighted part explains why I’ve chosen to take the changing of the chords out of the equation for this introductory course. By focusing on just playing the chords, and building them one finger at a time so that they are fully aware of where there fingers are, with a laser focus on what they need to learn therefore they are able to progress as a guitarist far quicker rather than banging their head against a wall and practicing over and over and over again until it sticks.

    The entire theme of my website/community is about making it possible for busy people to improve their skills easily, and by following this learning method they’ll be able to build on their previous skills at a level far greater than that of someone just banging their heads together – similar to what I originally did!

    Although, upon deeper reflection it does indeed make more sense to give them an example on how they can change between chords to create a song, so that they can (if they decide they don’t want to purchase the Chord Criminal course I’m building next) still feel like they’ve progressed!

    I hope that helps to clear up any confusion, and helping me to really refine what I’m saying – I’m trying to figure out a good way of explaining the scaffolding technique without relying on technical jargon – however it does get a little difficult.

     

    #81032

    Jonathan
    Adventurer
    @jonathan@jstewartmusic.com

    So, with the feedback I’ve gained from @stavido, @laurakoller & @paulo I’ve updated and tweaked it slightly. Thank you all for your help and advice so far! It’s really helped me zone in even further on my niche!

    <hr />

    What your course is called (name and tagline).
    The ACD’s of Open Chords – Learn Open Chords, and Learn ‘em Quick!

    Who you made it for (what they’re wanting).

    This free course is for the living room guitarist who’s tired of looking at their guitar gathering dust, they have looked over other videos on the internet, but they just can’t get their fingers to do what they’re told.

    If you find yourself struggling to learn the songs you love, because you can never remember the chords you’ve got to play let alone change between them. This course gives you a simple process for positioning your fingers so that you can gain a far better understanding on how to play the chord, which in turn will make it easier to change between them!

    What the transformation is you’re providing (results).

    By the end of this course you will learn:

    • A simple step by step process to learning new chords, and remember them.
    • How to play 6 open chords that will get you playing 100’s of songs!
    • How to fix common problems that beginners face including:
      • Fret Buzz
      • Finger Soreness
      • Dead Notes
    • Increase confidence in playing chords

    How long the course will take them to go through. 

    This course is designed to take 10 minutes to complete.

    A list of some of the tools or lessons you’ll take them through.

    • Splitting It Up – A video lesson showing 4 of the six chords, going step by step one finger at time (based on the Scaffolding Learning Technique) to help you gain a clearer understanding of the chords and to speed up the muscle memory process.
    • Chord Chart Checklist – Showing all the chords you’re learning so you can tick them off!
    • BONUS: Progression Song Chart & Backing Track – If you’d like to try your hand with some of your favourite songs, I’ve included this bonus to get you playing the chords in the order of some of the most popular songs!
    • BONUS: A 10 Minute Practice Guide & Checklist to help you use this course effectively.

    Your theme and how that weaves into the experience.

    The main focus with The Busy Guitarist is to teach you how to play guitar without giving you 15-20 minutes lessons. I know you’re busy, and you can’t be sitting and watching tons of videos to learn a simple chord. So my promise to you is to give you all the tools to do the work, without excess information.

    This course is for those who just want to play guitar! They don’t have time to spend 20+ years practicing and honing their craft they want to know:

    • What To Play
    • How To Play It
    • When To Play It

    This is exactly what I’m providing with this course:

    No: Excessive Talking
    No: Over The Top Flashy Graphics
    No: Rambling!
    No: Over-explaining
    Yes: Simplicity
    Yes: Answers, not more questions
    Yes: Real Support!

    Anything else you feel necessary to share. 
    For years beginner guitarists have been taught to immediately change between chords at the same time as playing them, but the issue is often beginners find it hard enough to play the chords, let alone change between them. By using this method you’ll gain the necessary foundations that’ll help you progress more confidently and play your chords cleanly!

    #81051

    Paulo Ouellet
    Adventurer
    @paulo

    If you had to start over as a guitarist, is this how you would want to learn it? If so why?
    That could be the beginning of your sales message. I’ve been playing and teaching for x years and if I had to start over this is what I would do…because

    Prospective customer:
    I’ve tried playing a song on the guitar before. I find it takes me a lot of practice time before I can place my fingers in the right place quickly. And changing cords feels sloppy with a lot of buzzing. As I try to press harder to get the cord to sound good my fingers get sore, and I tent to put the guitar away and forget about it. It seems to take many hours of practice and I still have to think and look at where to place my fingers for the next cord. I don’t feel like I’m progressing fast enough to keep myself motivated to continue. I give up before I can play a song well.

    What this course will do:

    Give you the muscle memory to place your fingers for a chord that sounds great every time. So that when you learn a song you already know where to put your fingers.

    After learning to do these cords well, learning to play a song will be much easier and more enjoyable. Without the frustrating buzzing and sore fingers that could discouraging.

    It’s the foundation that will help you progress much quicker than trying to learn the chords as you learn a song.

    The course is designed for the busy person.

    What I wonder about is will I get exercises to practice daily? If so how much daily practice time do I need? And how long before I get comfortable doing the cords?
    If you can communicate that if you do these practice exercises daily for some times, and they are easy to do, and if I do them it will make learning to play a song much easier later on I think that works.

    #81055

    Jonathan
    Adventurer
    @jonathan@jstewartmusic.com

    @paulo – Thanks Paulo, this is amazing, it makes so much sense. I didn’t think about talking about what I’d do if I started over as a guitarist, it seems obvious now really… (doh)

    I’m glad to see my own opinion on my sales/copywriting skills aren’t me being to hard on myself (I’m crap at it :D) Thanks for your help and advice on helping me get things clearer! This is fantastic!

    What I wonder about is will I get exercises to practice daily? If so how much daily practice time do I need? And how long before I get comfortable doing the cords? If you can communicate that if you do these practice exercises daily for some times, and they are easy to do, and if I do them it will make learning to play a song much easier later on I think that works.

    Yes, there will be a number of daily exercises that you’ll be able to do, to help with learning the chords – the fun part of this course is that with the muscle memory (and the exercises I’ll be sharing) will subconsciously get their fingers to visualise the changes – and they’ll be doing more than just “practicing chords.”

    Thank you again paulo for your advice 🙂 it’s helping greatly, if you need any help for anything don’t hesitate to send me a message I’d be more than happy to return the favour!

     

    #81074

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    Awesome reflections to Jonathan @paulo!

    #81084

    Stavido
    Adventurer
    @Stavido

    Great feedback @paulo, and to build on that, I recall being 13-14 years old teaching myself how to play guitar with a visual chord book. I remember literally using my right hand to place the fingers on my left into the chord positions. And, no one to tell me just how tender my finger tips where going to get. How trying to play again the second felt like someone was sticking needles into my finger types. Only sure determination kept me going. I discovered in a week or so that my finger would callous up and the pain would go away. I’m not sure I would stick with it if I were trying for the first time now. But, if you technique includes practicing a little everyday at first until your finger tips callous up, that would be a good thing to share.

    Way to take action on what the community is sharing with you @jonathan@jste.

    I have thought through the years that maybe I should take some lessons to learn some new techniques. I may be a potential customer.

    #81391

    Chris Gilmour
    Adventurer
    @ChrisG

    Just catching up on this thread, looks like your making great progress Johnathan. What awesome feedback from the community!

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