New Home Forums Philosophy, Mindset & Preparation A Wardrobe Where Ethics and Aesthetics Meet

4 replies, 2 voices Last updated by  Bradley Morris 6 years, 4 months ago
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  • #17199

    SarahP
    Adventurer
    @SarahP

    For those on the journey of sustainable living, fashion is often the last stop. Yet, when they learn that apparel is the second dirtiest industry after oil, they are dumbfounded. Fashion’s dirty labour record is appalling as well. The trouble is that there is just so much information out there. And the decision making process is so. . . grey. Many in this tribe just choose to abstain from the world of fashion altogether, which is their prerogative. However, for the heart-centred entrepreneur, this is a real detriment to their personal branding. It’s like a really bad website, or cliche logo. My e-course will guide these folks through the steps of creating a wardrobe where a personal sense of style (which is different from fashion) can live in harmony with their ethics.

    On the other hand there are fashionistas who are addicted to fast fashion. Then they have an epiphany. Maybe they get sick and start to detox or live a more sustainable lifestyle. Maybe they have kids and start to think about the world they will inherit. Or maybe they’ve watched True Cost on Netflix. Whatever the case, they are on a journey to somehow find a way to bring ethics to their love of fashion. And they are overwhelmed with the information out there.

    In both of these cases, it’s not more information that’s needed, it’s guidance through to transformation. I intend to bring my teaching and sustainable fashion background to a course that breaks things down into manageable tools and approaches, and starts from a place of love, not guilt. That’s why the (working) title is the Heart Centred Style School.

    #17388

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    I love everything you’ve written here @sarahp.

    As a golfer, I am completely turned off by what the indsustry offers as far as fashion that is good for my body and the earth. Everything is synthetic. I am waiting for someone to launch a Hemp Golf Apparel company and perhaps it’ll have to be me some day…

    Looking forward to seeing your vision come to life!

    #17465

    SarahP
    Adventurer
    @SarahP

    Hey @bradleytmorris Thanks for the woot woot!

    Have you checked out Kit and Ace? It’s a new Canadian brand in the “athleisure” market. They call their fibre “technical cashmere”. Founded by the wife of Lululemon founder. Plenty in the catalogue for golf appropriate wear. It’s breatheable and very sustainable. They are a company that gives back, too.

    Only downside is the price point. Sustainably sourced cashmere from Mongolia ain’t cheap! http://www.kitandace.com/doing-good-stuff/

    Happy eco-friendly putting and swinging,
    Sarah

    #17467

    SarahP
    Adventurer
    @SarahP

    p.s. @bradleytmorris just to paradigm shift on price — I like to think about value in terms of cost per wear. e.g. if I buy a well-made locally designed dress and it costs $250, but I wear it 2 times a month for 6 years or more, the price point comes down significantly. Makes it cheaper in the end than a dress from Joe Fresh, which will only last me 5-10 wears before it doesn’t look good anymore.

    #17949

    Bradley Morris
    Mountain Guide
    @bradleytmorris

    Love the looks of that clothing line. Thanks for the tip!

    I agree about what you’re saying around value. When you get something that has that much value, price isn’t really an issue (provided one has the funds to invest in it).

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