For those on the journey of sustainable living, fashion is often the last stop. Yet, when they learn that apparel is the second dirtiest industry after oil, they are dumbfounded. Fashion’s dirty labour record is appalling as well. The trouble is that there is just so much information out there. And the decision making process is so. . . grey. Many in this tribe just choose to abstain from the world of fashion altogether, which is their prerogative. However, for the heart-centred entrepreneur, this is a real detriment to their personal branding. It’s like a really bad website, or cliche logo. My e-course will guide these folks through the steps of creating a wardrobe where a personal sense of style (which is different from fashion) can live in harmony with their ethics.

On the other hand there are fashionistas who are addicted to fast fashion. Then they have an epiphany. Maybe they get sick and start to detox or live a more sustainable lifestyle. Maybe they have kids and start to think about the world they will inherit. Or maybe they’ve watched True Cost on Netflix. Whatever the case, they are on a journey to somehow find a way to bring ethics to their love of fashion. And they are overwhelmed with the information out there.

In both of these cases, it’s not more information that’s needed, it’s guidance through to transformation. I intend to bring my teaching and sustainable fashion background to a course that breaks things down into manageable tools and approaches, and starts from a place of love, not guilt. That’s why the (working) title is the Heart Centred Style School.