Yes, I would be happy to explain. “Woo-Woo” is kind of a casual/slang/almost derogatory term for mystical things: Spirit Guides, Spirit animals, divination, etc. “Hippy Dippy” often goes hand-in-hand with woo-woo (along with airy-fairy) and kind of pokes fun at the stereotypical New Age “hippy” who is often into these woo-woo practices. Hence, my brand trying to separate the woo-woo from the hippy dippy. Does that help?