Oh, and gents, I found y’all by way of Ash Ambirge at The Middle Finger Project when she pointed at GEA with this:
I always say that the experience IS the product, and these guys have created a course that proves it. They’ve found a way to differentiate themselves by providing a unique learning experience that takes you on a learning adventure…literally. So many business owners are worried that their expertise is nothing new or revolutionary, and therefore they don’t know how to stand out from the sea of sameness, but remember: You don’t have to invent the lightbulb. You just have to show people how to use the lightbulb in a new way.