Karryn, your concerns and questions parallel mine. I’d love to have evergreen, but I think there are advantages to group/specific time frame.
Blogging: I *love* doing it, and haven’t for a while because of burnout in other parts of my life (too much travel for in-person teaching, and intense prep for that teaching when I’ve been home). Great resource that helped me start and sustain, and will help me revitalize, blogging: The Weblog Handbook, by Rebecca Blood. It’s old, but other than the resources for platforms, it’s still primo.